For many people who are engaged in website optimization, what they need to do every day is actually some simple and basic execution work. If you do it, it is not tiring, but it will be very boring and boring after a long time. If you can do it If it produces some results, it's okay to say that there are gains after all, but if it doesn't work well, it will be very depressing. Therefore, before we carry out optimization work, we should first clearly understand the basic needs of the website, and then carry out website optimization work based on the needs. It is not advisable to blindly carry out some simple and basic implementation work.
A while ago, Xiaoye also wrote an article "Clear the purpose of website optimization and guide the optimization work forward", so today let's talk about what are the fundamental needs of website optimization. For website optimization, the fundamental need is nothing more than traffic, and getting more traffic from search engines. For a website, no matter what kind of optimization is carried out or what method is used to improve the keyword ranking of the website, the purpose is still to obtain more traffic from search engines.
Search Engine Optimization is referred to as SEO, so the traffic obtained by website SEO must also come from search engines, and search engine traffic comes from users' keyword searches on search engines. Therefore, for keywords that rank higher, it is easier to get traffic from search engines. From this analysis, we found that the fundamental need for website SEO is to improve the ranking of more website keywords in search engines, so that these keywords can bring more traffic to the website. From what has been said above, we should focus on two aspects to carry out our work.
1. Number of keywords
For the number of keywords, the number of keywords must be large. However, there should not be too many main keywords, otherwise the weight will be too dispersed, which is not conducive to the optimization of the entire site and the main keywords. Therefore, it is recommended that it be controlled within five. Since we need to control the number of main keywords and develop the number of keywords, we naturally must activate the power of long-tail keywords. We can mine more long-tail keywords through Baidu Index, customer search habits, etc., thereby bringing more traffic to potential customers.
2. Keyword ranking
So while we are working on keyword mining, we also need to optimize and improve keyword rankings. The types of keywords are also mentioned above, one is main keywords, and the other is long-tail keywords. The way to improve and optimize keyword rankings is nothing more than through the construction of some high-quality external links, moderate internal link control and high-quality content. Then, we must also do a good job in the title of the website, ensure the page opening speed, etc. aspects, so as to better optimize and improve keyword rankings.
After establishing these two aspects of work, we will carry out some basic implementation work for these two aspects in the following work, such as updating content, making internal links, submitting soft articles, exchanging friend links, making anchor links, etc., and Regarding friend links and anchor links, Xiaoye has previously written two articles: "Forum Posting: It Seems Simple to Do Well but Not Simple" and "The Overlooked Measure of Friend Link Exchange". If you want to explore in depth, you can also read them. . However, the development of these tasks is all aimed at the fundamental needs of the website.
Finally, Xiaoye believes that no matter what we do, we need a purpose and an idea to guide us forward. The same is true for website SEO. Only by recognizing good goals and needs, and doing it in a targeted and persistent manner will our path become wider and wider. The above content was originally created by Ye Jianhui, Internet Pioneer http://www.idcicp.com/ . Please indicate the source when reprinting, thank you.
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