At present, the domestic Internet is developing very fast, and website optimization and SEO are also recognized by more and more people. Many people know that the website needs to be optimized and SEO needs to be done. But many people, especially those who are just getting started, are not clear about optimization, especially optimization for Baidu. Its principles and models are unclear. Although there are many easy-to-understand analyzes on the Internet, today we are going to tell you the concept of website optimization in a more clear way, that is, to analyze Baidu website optimization from the perspective of a foodie.
1. How to view Baidu ranking and bidding ranking
When we go to a restaurant to eat, we can easily make an evaluation of the restaurant, whether it tastes good, average, or very bad. Then when we recommend a place to eat to a friend, we will evaluate it. Recommend places that feel delicious to them. Baidu ranking is similar to this. Baidu will go to the website to crawl the content, then give a rating, and then rank it. When others search on Baidu, they will be ranked according to this ranking.
Of course, if one day a hotel owner tells you that if you recommend a friend to come for dinner, I will give you 100 yuan, then of course you will recommend this hotel first. This is Baidu's bidding ranking. If some websites spend money, they will be ranked in the top few by Baidu. As for whether this website is doing well or not, it is unknown.
2. Titles and keywords are as important as the door of a restaurant
The website title and keywords are like the front door of a restaurant. If the front door of this restaurant says XXX grilled fish restaurant, then you know that this restaurant must be a grilled fish restaurant. Then when you go and eat well, next time If someone asks you about grilled fish restaurants, you might recommend this one. But if when you enter this XXX grilled fish restaurant and prepare to eat grilled fish, the waiter tells you that this is a clothing store, then you will definitely not recommend this restaurant to your friends to eat grilled fish.
The title and keywords of the website are like this. If the title and keywords of the website are not consistent with the theme of the website, then Baidu may not include the website, or even if it is included, the weight will be very low.
3. Please set up your menu--link within the website
When we enter the restaurant and start eating, we must order dishes. At this time, if the waiter tells you that there is no menu, just tell me what you want to eat. Of course, this will be very funny and funny. This may not happen in reality. But for a website, this is very likely to happen. When Baidu comes to crawl our website, you have not set up internal links, and you have not given Baidu a good way to crawl your web page. , then the result can be imagined. Baidu will have a bad impression of your website and think that you have no content.
4. Good cooking skills are the ultimate means to attract customers - pay attention to the writing of website articles
After all, when we go to a restaurant to eat, we don't go to see the door or the menu. Our purpose is to eat. A plate of delicious, delicious and colorful dishes can arouse our appetite, and we will also have a feeling for this restaurant. Good impression. The same goes for websites. A good article can make Baidu have a good impression of your website and increase the weight of the website. So what makes a good article?
1. Be original or pseudo-original. If you go to eat and the waiter serves an identical dish from another restaurant, of course you will not give her a good look. The same goes for Baidu. He has a big appetite and he likes to eat distinctive dishes.
2. The content should be rich. A good article needs about 1,000 to 2,000 words, so it will be more liked by Baidu.
5. Let others guide us - external links
External links are also very important for a website. Imagine that there is a very delicious restaurant, but you don’t know, no one has told you about this restaurant, then you are destined to not be able to eat the good food in this restaurant. , there is another situation where you know this store but you can’t find the way, then you need a good navigator.
External links are like a navigator, which allows Baidu to crawl the content of the website through external links, and external links are also a vote for you from other websites, which will increase the weight of your website. Of course, there are also several points to pay attention to when building external links.
1. The higher the weight and the better the inclusion, the more valuable the external links of the website.
2. If the external links are unstable and fluctuate too much, it will affect the weight of the website. So we need to build external links steadily
3. Sending external links in groups can easily be considered a cheating behavior, so it is best to send external links manually.
This article analyzes the following website optimization and search engine issues from a more simple perspective. It will be helpful to those who are just getting started with website optimization. Of course, this is just some basic optimization knowledge, and I hope it can also help some people. This article is edited by Hefei Emeng Technology ( www.em0551.com ) and is first published on A5. Please indicate the source when reprinting.
(Editor in charge: Yang Yang) The personal space of the author Hefei Yimeng Technology