Currently, except for Baidu, most search engines have a preview function, including Google, Sogou, Youdao, SOSO, etc. The preview function is different from the snapshot. The snapshot is an archive of the web page on the search engine server. In case the page cannot be opened, the user can still view the textual content of the page through the snapshot; the preview is a search result page that does not leave the search engine. In this case, check the content of the web page in advance.
Different search engines have slightly different preview functions. The most obvious one is Google. The Google preview function displays screenshots of web pages. Of course, there are other details. If you are interested, you can check it out for yourself. The preview functions of domestic search engines such as SOSO, Sogou and Youdao are basically the same. They all display the core content of the page, rather than displaying the entire content like a snapshot.
This article is titled "Looking at on-site optimization from the SOSO preview function" because the author believes that the best domestic search engine preview function is SOSO. Let's take the recent hot topic "Sending confinement water on Mother's Day, becoming mainstream" as an example. Use SOSO to search for this word. Use the preview function on the first page of the search results to find that nearly 90% of the preview results basically only contain There are 2 parts of content, one is the breadcrumb navigation, and the other is the content text. Of course, some preview results contain other content, and search engines obviously consider these content to be more important.
For website homepages and column pages, the preview results contain more content. This is because for pages with specific navigation meanings such as homepages and column pages, most links and information are useful to users, so the preview results include these contents.
So what does the preview feature tell me?
1. The preview function exists for user experience, so the content included in the preview results is the content that the search engine thinks the user most wants to see. It can be understood that these content are given a higher weight.
2. For the content page and product page of the website, the most important part is the content text and specific product information introduction.
3. Search engines know which content on the page is important and which content is relatively less important, such as head navigation, footer copyright information, etc. The important and unimportant here refers to the weight distribution. For example, the head navigation is an essential part of the website, but the search engine assigns a lower weight to the links in the head navigation.
So what should we do?
1. The core of website optimization should be placed on content construction. Only good content will be favored by users and search engines.
2. For specific content pages and product pages, the content body (product introduction) is the place with the highest weight, so in-site links in the content body are most useful, but pay attention to relevance and user experience. You can refer to Baidu for this Encyclopedia approach.
3. Although the list modules of content pages such as related lists and hottest lists are assigned lower weights, from the perspective of user experience, showing users the most relevant content and the most popular content is also beneficial to retaining users. And when the website page reaches more than 100,000 levels, the weight derived from the links of these list modules will also be very scary.
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(Editor: Chen Long) Author wisy's personal space