Many webmasters regard sitemaps as a tool to introduce the website to users, but they ignore that sitemaps also play a powerful role in SEO website optimization. If a sitemap is simply summarized through data, it will definitely not be able to achieve better optimization results. This is You need to make a website map specifically for submission to search engines. For the map displayed to users, you can use the iframe tag function to block search engines. Let’s talk about how to make a map suitable for search engines to improve the optimization effect.
Editing a map is not a very difficult task at present. Nowadays, many free website building programs such as dedecms have map editing functions. Of course, if the webmaster can write code, it will be easier to edit the map. If not, you can still edit the map. You can use online map creation tools, and search engines will also provide online website map creation functions. By manually setting some tools, you can easily create maps.
Now that the map has been created, how can we improve the optimization effect of the site map? Many webmaster friends may think that as long as the site map fed to search engine spiders is placed somewhere on the homepage of the website, currently it is usually placed at the bottom, it will be enough. It can play a role in website optimization. This is actually a lack of understanding of the rules of search engines crawling websites. In fact, the site map is the top priority for search engines to crawl. Therefore, the site map is not only important in terms of location, but also in compilation. There are many techniques in this aspect, let’s analyze them one by one below.
1: Sitemap should use text for navigation
Because the website map edited here is mainly for search engines to see, because search engines are more sensitive to text and have a fast crawling speed. If you use images or elements such as GIF and Flash for navigation, although these elements look very eye-catching, The visual effect is good, but it is difficult for search engine spiders to identify these elements, let alone traverse the website through the site map composed of these elements.
2: Update the site map not too frequently
Because the website content is updated very quickly and almost anytime and anywhere every day, the site map cannot cover all web pages. In order to make their site map timely, many webmasters visit it multiple times a day. Updating the map seems to be better for search engines, but the actual effect is exactly the opposite. Because the site map itself is static, each update still takes a certain amount of time. At the same time, a static page changes within a day. Especially for search engines, they may think that this page is pseudo-static or dynamic. On the contrary, it reduces the interest in crawling the site map. Therefore, the author believes that it is enough to update and submit once a day.
Three: The website map description should be clear and organized
When editing a site map, many webmasters always want to include as much of the website as possible. This is understandable. After all, the more information included, the more useful it is to search engines. However, because of the text organization skills of some webmasters, Poor, it can easily lead to confusion in the site map. The correct method should be to make the content clear and clear, and the title, keywords and description of the map page to be clear, because currently search engines attach great importance to the site map. In the title and keywords The content and description must be set with the concept of excellence, and redundant codes and advertising terms should not appear in the map. Be sure to ensure that the map page is clearly organized and traceable.
Four: Submit the appropriate search engine spider to the search engine
This step is actually the most important. Although the webmaster will focus on the preparation of the site map and think that it is enough to submit it to the search engine, in fact, if the submission is not good, it may cause the site map to be damaged. There is no way to reflect the role of SEO optimization. Because the ROBOTS file of a website is more important than the map file, search engine spiders usually give priority to crawling the ROBOTS file, so inserting the map file into the ROBOTS file can effectively increase the attention of search engines. The specific way of writing the code:
User-agent: *
Allow:
Sitemap:http://www.****.com/Sitemap.xml
After completing the above four points, you will be able to form a high-quality site map, and it will also have a good optimization effect on search engines. Through data analysis, using a high-quality site map will be better than not using a site map. The website ranking is much higher, which shows that the role of site map in website optimization is not the author's personal Yaya. Source of this article: Jack & Jones official website store www.chinahum.com A5 first release, please indicate when reprinting, thank you!
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