I believe that many friends have learned a lot of SEO optimization knowledge before thinking about optimizing their websites. However, when it comes to actually starting to optimize the website, they find that the optimization knowledge system is very extensive and they don’t know where to start. So now we Let’s take a look at the six-step rules for website optimization:
Step One: How to Choose Keywords Correctly
Before optimizing the website, we must determine a batch of basic keywords based on the content of our own website and the situation of our competitors, and then use some keyword tools to determine the final keywords. It can be said that wrong keyword selection will lead to poor website optimization. It might have been in vain. Below we introduce several tools used to determine keywords:
Baidu Index URL: http://index.baidu.com
Google Keyword Tool URL: https://adWords.google.com/select/KeywordToolExternal
Step 2: Optimize the internal structure of the website
For internal optimization, we mainly focus on optimizing in two aspects:
1. Ensure the uniqueness of the website URL, so as to increase the weight of the website URL, such as performing a 301 redirect
2. Relevant links within the site. It is a very important optimization method to make good internal links on the website. We can use internal links to build more backlinks for keywords. Backlinks are links between web pages, not links between websites. All backlinks are actually helpful to website rankings.
Step 3: Obtain website content
In the early days of building a website, most webmasters will use collection software to enrich the content of the website. Of course, for the website, the richer the content, the better, but for search engines, it may determine that you are a garbage site. , thus being deleted by K, so we believe that the collection should be appropriate. Websites with a lot of original content are the ones that search engines like.
Step 4: Optimization of web page tags
1. Optimization of title and meta tags. We must reasonably optimize the title and meta tags of all pages under the premise of complying with SEO rules. (Don’t blindly pile up too many keywords in these tags, don’t let the search know that you are deliberately optimizing a certain word, and you will easily be punished by the search)
2. The hierarchy in the content must be clear. For example, the H1, Strong, and Alt tags on the page must be used appropriately to achieve the best results.
Step 5: Make a site map and submit it
In order to allow searches to include your website faster and more accurately, we should make a navigation map of the website and submit it to the search engine
Step 6: Develop a plan to increase backlinks
Increasing backlinks is an important means of SEO optimization. We can increase backlinks in a planned and reasonable manner through friendly links, publishing original articles and other measures. Be careful not to add too many high PR value website links in a short period of time, otherwise you will be in danger. It is easy to be used as a purchasing link by Google and then be punished.
The above items should be the basis for us to do a good job in website optimization. Of course, there are many details that we need to learn and practice by ourselves.
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Thanks to bestsky for your contribution