As we all know, website operation optimization is not only a competition of execution ability but also a competition of ideas and strategies between optimizers and operation managers. A good strategy is the basis for the website to achieve good operation optimization. Wrong or incorrect strategies will lead to a dead end for the entire website. It will have a very negative impact on the entire optimization team, and in severe cases, the team and the company will suffer heavy losses. Today, the author uses his own operation optimization experience to introduce to you several core points in the construction of website optimization strategies.
First, the basic structural analysis and layout of the web page. In terms of web page architecture, the website structure must first conform to the user's browsing behavior. The left-right structure or the top-middle-bottom structure is currently a popular structure. The design aspects of art include color matching that is consistent with the industry characteristics of the website to attract users’ attention and enhance the psychological distance between users. The processing of pictures, the pictures matching their application fields, and the combination with practical applications can strongly highlight the quality and professionalism of the product in the industry. Reasonable layout and distribution of internal links. The first priority of internal link distribution is to solve the problem of web page inclusion. Through the construction of internal links, the distribution of important links and key links can be clearly pointed out to spiders, reducing the level of web pages and making it easier for users to access them in the first place. Understand the promotional focus of the page. Web page styles are best constructed using CSS to connect external style sheets to reduce redundant web page code and enhance web page opening speed and spider crawling efficiency.
Second, the construction of high-quality web pages. Webpage quality not only includes the addition of webpage articles, pictures and commonly used plug-ins are also one of the means to improve the user experience of the entire webpage and enhance user interaction. In terms of article content construction, first of all, high-quality industry articles are the foundation, and articles are the basis of the entire website. Core and focus, high-quality articles can not only increase the inclusion and weight of the website, but also the weight for users to recognize the website, increase the website viscosity and improve the website conversion rate. Try to make relevant website pages for web promotion as much as possible to improve the stickiness of the website. To enhance the conversion rate of web pages, in order to better increase the number of included web pages, you can also appropriately combine graphics and text. Secondly, the layout of relevant web articles. At the end of each article or where you think it is appropriate, add calls to relevant articles. This method will increase the number of PV views on the website, provide more access channels for spiders to access the website, enhance the chance of website pages being crawled, and improve The weight of the internal pages of the website and the probability of being indexed.
Third, the construction and layout strategy of weighted connections. Content and external links are directional guidelines that any website must grasp and pay attention to in the big aspects. Above we mainly talked about content factors. Next, the author will discuss with you the techniques and strategies that should be paid attention to in the layout and construction of weighted links. The author believes that weighted connections are mainly divided into three levels. High-quality connection bait is simply soft article outreach similar to Admin5, secondly, highly relevant friendly connections, and finally, other generally relevant or irrelevant connections. For connection bait, you can search for it yourself in relevant high-quality forums, but the author recommends that it is best to contribute to relevant webmaster websites based on your own experience. After being reposted, not only the number will be greatly improved, but also there will be many high-quality ones. Single import connection, this is what the author recommends everyone to do. Highly relevant friendly links are also one of the manifestations of weighted links. Although this is more troublesome, it is something worth doing for everyone. One high-quality relevant link has more impact on the website than ten or more. General other links can be irrelevant or high-weight forums can publish anchor text links or clickable URL links, which are helpful to the weight of the website. For relevant links, pay attention to the control of the frequency of publishing and the number of anchor texts.
Fourth, the overall operation strategy of the website. The overall website operation strategy is a combination of the above main factors, and includes other aspects. In terms of content, pay attention to the update frequency and time period, the increase speed and frequency of external connections, and the update of website content in the early stage of website launch. Analysis, grasp of external link publishing methods and growth frequency, mid-term statistics of website traffic and analysis of keyword sources, and adjustment of website strategies. In the later stage, we will focus on data analysis. We will collect statistics on the website data in January or every quarter, analyze the auxiliary keywords and long-tail words that bring traffic, and focus on optimization. Finally, we will monitor the website space and access speed in real time during the entire operation process. Ensure the normal and stable operation of the website. Pay attention to the backup of website data, including ftp web page files and database files, so that website data and web page files are foolproof.
To sum up, the author has made a detailed analysis with everyone based on the aspects that he considers and the points that are more important in the operation strategy during the operation optimization process. Optimization is not only the update of external content, but also the execution ability. It is very critical, but it cannot be placed above the website strategy. A thorough and detailed operation strategy will make the optimization work twice the result with half the effort. Coupled with strong execution, the website weight ranking will be just around the corner. Well, today the author Just share it with everyone here. For more SEO strategies, please join the group 197813189 to discuss. This article was originally created by Admin5, a confidentiality checking tool http://www.bmrz.org . Please retain the author's copyright for reprinting. Thank you for your cooperation.
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