With the continuous improvement of user experience, Baidu has proposed a response strategy on the one hand: it will implement efforts to crack down on poor quality content; on the other hand, it provides search engine reference indicators: providing basic SEO knowledge and suggestions for the majority of webmasters, so that everyone can be more aware of search engines. a direction. In fact, for seoers, a lot of previous content and knowledge about seo has become a thing of the past. If you want to optimize your website more reasonably, you should carefully read and master the search engine optimization guide officially launched by Baidu in order to better respond to searches. Every change to the engine algorithm. Regarding the recent changes in search engines, I personally summarized three views on the factors that affect the website:
1. Baidu will reduce the weight of external links
External links were once considered by many webmasters to be one of the most important factors in SEO, or even none. In the opinion of many webmasters, external links will be the main factor in keyword ranking. Judging from the previous optimization effects, external links are Links indeed occupy a large proportion. Regardless of the structure of the website and the quality of the content, as long as there are a large number of external link support, keywords can also achieve excellent results. Software development and mass distribution of software are undoubtedly aimed at rapid growth. The number of external links is specially customized to quickly generate rankings for keywords.
In the continuous improvement of search engine algorithms, one thing will never be separated, and that is user experience. It is conceivable that the factors of the website itself are the most important thing for search engines. I personally think that the mechanism of search engines will definitely pay more attention to it in the future. Optimize the site and reduce the weight of external links at the same time, because the website is the source of user experience, and only building a good website can solve user needs; external links only play an auxiliary role, and they also play a role. The role of voting. A large number of high-quality external link votes can quickly increase the overall weight of the website. It can also bring good results to keyword rankings, but the duration is determined by the user. If the website does not do well internally, Ideally, search engines can judge whether this website is a valuable website through user behavior and make ranking adjustments at the same time.
To give a simple example, suppose we add a large number of external links to the keyword "seo" of website A. The search engine may calculate the number of votes for the external links in a short time and rank it accordingly, followed by user behavior. Determine whether the search keyword seo entered into the website can really meet the needs of users. If it cannot or other websites have more obvious advantages, then Baidu search engine will lower the ranking of the keyword "seo".
2. High-authority websites also face inspection
In the past, websites with high authority could be said to have no worries, neither worrying about inclusion nor ranking of the website. Because the website had a high weight and was highly trusted by search engines, the website content updates gradually became neglected. Websites with poor content quality and updated through collection are common. Websites are also used to sell links and earn soft article fees. However, we still can't do anything about it because other people's websites are so awesome.
With the improvement of search engine algorithms, Baidu will propose a "equal treatment" strategy in terms of content. High-weight websites also need to face Baidu's inspection. It can be seen from Baidu's official "SEO Precautions for Well-known Sites" that Baidu will Well-known sites will be reprocessed, and punitive measures will also be taken against low-quality content.
At the same time, Baidu advises webmasters: "The more well-known a site is, the more it should consider the long term, focus on user experience, actively and reasonably optimize the website, and stay away from cheating and malicious SEO behaviors."
3. Small websites can also achieve great results
Many friends who are engaged in website development will have a complaining mentality. If they had debuted a few years earlier, they might have owned several high-authority websites, and now they could hang on to the websites to count their money. In fact, as mentioned above, today's high-weight websites also face the same "treatment" as new websites. At the same time, with the improvement of search engine algorithms, new websites also have great opportunities. The key is to see how you position yourself and whether you have good results. With good products and good content to attract users, a small but sophisticated website can still stand out in the industry.
In addition, the "Baidu Share" launched by Baidu and the "Use without Searching" launched in mid-May also bring a glimmer of hope to small websites. As long as users find it suitable, they can collect them and even recommend them to others. It seems that small websites The website still has great prospects in the future. The key is to see whether you have good thinking and good strategies to operate a website.
The above three points are some of the ideas and opinions I have summarized in the improvement of Baidu algorithm. Not every point may have a high reference value, but there will definitely be a lot worth learning and discovering in future website optimization. The contribution is originally created by the editor of http://www.yy987.com Song Collection, thank you.
(Editor: Yang Yang) Author Ting'er's personal space