Nowadays, people have gradually realized that the old link strategies not only have no positive effect on SEO, but also have a negative impact to some extent. Link building has always evolved with the development of search engines. For SEO, it is necessary to adapt to the new rules of search engines and grow with them.
Search ranking is a complex algorithm based on the breadth of external links. Successful linking means that all work can be integrated into a single plan. There was a time when just using precise anchor text and spamming a few blog comments could get you pretty good results when you purchased some paid bottom links. Today, the situation has completely changed. On the contrary, link building in general today does not require much precise anchor text.
Fewer exact matches.
1. Nowadays, precise anchor text has been abused for some time.
2. Exact match anchor text links are now more punished than benefited
3. Don’t be afraid to change your anchor text. Branding is also important.
An example of modifying anchor text:
Let's say I own Joannasbakery.com. I want to rank red velvet cupcakes. Instead of focusing entirely on red velvet cupcakes, I want to achieve my goal by changing the anchor text and method. It's important to use blogs as a way to expand and become viral. Let people love your product in the blogging community, and they will comment and share it, and provide positive feedback. In order for your content and products to be appreciated, it must be of good quality. I don't need to stress it any more, this is enough.
The link graphic I want to get should look like this:
20% link to internal pages----red velvet cupcakes
20% link to internal pages----red velvet cupcake
20% link to internal pages---- cupcakes Red velvet
20% link to internal pages----Joanna's velvet cupcakes
10% link to homepage----Joannasbakery.com
10% random
The importance of community traffic:
A very key way to obtain high-quality links is to use viral marketing to obtain a final content. Having a strong social presence remains a very important factor. Social news aggregators have become very strict over time and only allow people to submit content that is useful. Don't submit everything without restraint. The content must be interesting or have strong social relevance.
This also implies that the Google search algorithm is complex and diverse. Social networking sites will realize that linking to useless comments only penalizes them, and instead they will now only leave comments that are useful. The same goes for forums. Links must be placed on forum-related websites and these forums have a certain relevance to your web pages. These websites are also the websites you want to get backlinks and traffic to. Although these tasks are time-consuming, they can have huge results.
Pay more attention to quality than quantity:
1. Relatively speaking, Google prefers a high-quality link rather than links generated by hundreds of mass-sending tools.
2. Don’t impose links on a web page. This will be unnatural and not what search engines like.
3. The old mass link strategy won’t do your rankings any good. In fact, many of these types of links will be removed from Google's index.
The source of the article is www.leadseo.cn Shanghai Leadseo, a website optimization expert. Please keep the source when reprinting! Thank you very much!
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