How many times have you heard someone say "content is king"? On-page optimization is about ensuring that your website content matches the taste of search engines and achieves good rankings.
You can completely copy other people's content without putting any effort into copying, which is very convenient, and at the same time, you also incorporate the appropriate and most effective keywords into the web page. But this ranking is often not very good. Because search engines like original articles.
Thankfully, the process of on-page optimization is entirely within your own hands. You can refine your content, continually tinker with it, and keep updating the content. Effective keywords can be obtained and used quickly, and analysis tools like Google Analytics allow you to obtain high-quality keywords.
Backlink page optimization should be very tricky as it depends heavily on third parties linking to your website. This is largely not determined by yourself.
There was a time when it was something to boast about if your website had a huge number of backlinks. Baidu, the leader of domestic search engines, still recognizes backlinks. But Google has become more and more complex, but the point is that the quality of links is much more important than quantity.
Building these high-quality links is a big challenge, but you certainly shouldn’t resort to covert tactics to get these backlinks. If having SERER cultivate high-quality backlinks is an extremely important consideration in any SEO plan, you should have a clear strategy for this.
1: What is a high-quality link?
Just as search engine spiders evaluate and rank your website, search engines also evaluate other people's websites. Good quality links come from trusted and popular websites. Search engines use algorithms to determine the overall quality of a website, and of course, search engine algorithms are strictly conservative.
Many SEO educational institutions guess what links are useful and what links are not. Some websites, such as Sina, Tencent and other recognized brand websites, are very safe, and if these websites give you a back link, its value will exceed that of any previous website or source that gives you a back link. weight.
As with other websites, Alexa ranking is a good gauge of how popular a particular website is. Not only should we link to popular and trusted sites, but the majority of your backlinks should be to sites with relevant content.
Let’s say you have a website that sells trinkets. You might let your friends' personal blogs link to your website, and you might sponsor some other political forums or other types of websites and ask them to give you a certain amount of backlinks on a regular basis. These may become trusted sources, but if these links come from recognized jewelry wholesalers or high-quality blogs about jewelry design, then such backlinks are more valuable.
2: Submit press releases to get free backlinks
Major portals are updating their news content every day, and journalists and news gathering sources are doing a lot of work every day. Of course, the content of these news submissions is becoming more and more important. And press releases are free and a relatively easy tool to get backlinks.
You might be surprised how many potential newsworthy stories there are surrounding your business environment. They may not be as huge as CCTV, but with a plethora of online news sites vying for all the fresh content, you can find a suitable site like this and throw a ton of press releases at it.
Three: Other ways to obtain high-quality links
Social media has become an integral part of people's lives and is used by many people every day. Global social media like Facebook and Twitter are worth looking into if you are primarily targeting foreign markets. It is important to find out who your local competitors are in this target market. Social media has also become one of the sources for people to obtain high-quality links.
Quality content and quality links should be important pillars of your SEO strategy. They require you to constantly invest time, energy, etc. to enrich and maintain it, but in the long run it will bring you great benefits.
Author: Ninth District Original address: http://www.jiuquweb.com/seo/1564.html Please indicate the source when reprinting!
(Editor in charge: momo) The personal space of the author jiuquweb.com