SEO is not the last straw to save the website, it’s time to wake up
Author：Eve Cole
Update Time：2012-06-20 17:24:13
Today,
when SEO is very popular, more and more companies attach great importance to SEO. However, the degree of emphasis is often beyond what an SEO can bear. Not only does it affect the work enthusiasm of SEOers, but it also makes it impossible to complete the company's established plans. In the author's opinion, the root cause of this problem is that the recruiter does not have a good understanding of SEO and often uses SEO as a life-saving straw. The results can be imagined. The full name of SEO is search engine optimization. The core emphasis here is optimization, not the ranking, traffic and sales that everyone knows in practice. You will not be doing SEO for more than 3 years. This is not to say that you will no longer do SEO, but you will use this as a basis to get in touch with more aspects of online sales, such as products, user experience engineers, website operations, and common SEM. For those who have been doing SEO for more than 3 years, I think it is definitely a personal problem. For example, the well-known first batch of legendary SEO practitioners such as Wu Wei, ZAC, and Wang Tong are now developing in all directions. While focusing on SEO, they also focus more on marketing. The following introduces the author's understanding of SEO, hoping to have a better understanding of the recruiter: 1. Long-term. As we all know, SEO is a long-term job, and it takes a certain amount of time to achieve ranking and traffic improvement; 2. Continuity. The advantage of SEO is that it has continuity. A website that has been optimized by good SEO will perform well over a long period of time, excluding those operations that improve rankings through some cheating or clicks and external links; 3. Basic. Basic refers to SEO as the most basic link in website marketing, which can provide a good help for sales, product optimization, promotion and other aspects; 4. Importance. Although it is a basic link in marketing, it will affect the effectiveness of all aspects of work. There is no doubt about this. For example, online editor's article writing, technical modifications to the website, etc. The above is a general direction of SEO, summarizing in addition to one characteristic of SEO work. I hope that employers can have a better understanding of the characteristics of SEO work and have a better guideline when recruiting, and no longer regard SEO as a myth. Don't think of it as a piece of cake either. Finally, I emphasize that SEO is not the last straw to save the website! The article is original, please indicate when reprinting: http://www.sxy8.cn (Editor in charge: momo) The personal space of the author Xiao Yao Qi worship
