If you go in the wrong direction, your efforts will be in vain. I believe everyone has heard this famous saying, so direction is the first way to go before doing anything. Before doing anything, you must first determine the direction, and it is the correct aspect. As SEOs, we must understand user needs. User needs are the direction of our website content. Before building a website, we must first understand what potential needs users have when searching for this word, and how our website can solve these problems for users, thereby retaining users. This is what everyone who builds a website needs. The most basic idea. However, many SEO practitioners enter a company and have a blank understanding of this industry. The company randomly throws you a few product keywords or some industry words and tells you to do it. At this time, what should we do if we don’t understand the industry or the needs of users? In fact, it is not difficult, that is, go to the Q&A website to find the answer.
When using Q&A websites, always trust that you are not the first person to encounter this problem. Most of the problems you are asking have been encountered and solved by others long ago. The answer is out there, just waiting for you to find it. So following this idea, even for industries we don't understand, we can still analyze user needs and keyword analysis. The answer lies in the major Q&A websites. Next, let’s talk to you about how to accurately identify users’ needs through Q&A websites, create successful content, and satisfy users, so that our SEO technology can win in search engines.
We only need to choose a few relatively large Q&A websites. For example, the larger domestic Q&A websites include SosouQ&A, Baidu Knows, Tianya Q&A, Sina iAsk, Qihoo, Yahoo Q&A, etc. These are some traditional Q&A websites. , we use it more, so the amount of data accumulated in it is also the largest. Of course, we can also try new question and answer websites, such as Zhihu and Baidu Xinzhi. Now Sina has also launched WeChat. You can also try to use it, because these new question and answer platforms are relatively new and have less data on the platform. But it still has a certain reference value. You see, Zhihu contains high-quality content, and Sina’s microblog is social, highly targeted, and timely. We all need to make good use of it.
The method is also very simple, as long as we enter the keywords we want to use and search. For example, I work in the water pump industry. I searched for the word water pump on Baidu, and then I saw various questions about water pumps. Then we record the questions on the first twenty pages of each Q&A platform. It is estimated that one word will have hundreds of data, and a few words will have thousands of data. We need to organize these data, that is Seek intersection. Statistics of which questions are asked by users the most, and those questions that users ask the most are naturally the questions that users are most concerned about. Then we make a list, starting from the most important ones and going down. Then we create the best answers to these questions and display these answers well on our website, so as to solve the questions in users' minds and retain users.
I often meet some friends who say that the most difficult thing about SEO is content. It is too difficult to produce excellent content. Especially those of us SEOers who serve enterprises. At the beginning, we did not understand the industry or products, so we were unable to produce good content. Our biggest headache. In fact, isn't the method I mentioned above just about solving the problem of understanding user needs and also completing the problem of excellent content? This is really killing two birds with one stone. If we don’t understand these industries, it is difficult to produce high-quality content, and writing articles is basically impossible. So our content source can only be aggregation. In fact, when we collect the questions, we also collect the answers. If the questions have the same situation, we can aggregate them into one question. The same question may be asked by different people, but the answers are basically the same. We can integrate the content of the answer together to make the answer more complete. In terms of content, this can also increase the richness of the content. It can also be regarded as a content gain, which is friendly to search engines.
In fact, Q&A can solve more than just two problems: determining user needs and solving website content. One of the most important functions is marketing. I don’t know if you have heard of the term Q&A marketing. Q&A marketing is a very good marketing method. For example, if a new product of yours is launched, it will not be well-known because there is no advertising. So how can we promote it better? In fact, we can use question and answer marketing. For example, you are producing the latest cold medicine on the market, named so-and-so. Then you can answer other people's questions in the Q&A. For example, if a user asks what to do if you have a cold? You can introduce a new cold medicine that our company has recently developed. It is very effective and specifically targets such and such symptoms. Its name is so and so. , through this kind of soft guidance, users can be naturally led to our website, and users will not feel that we are advertising, so they will naturally not be wary, and selling products will be half the result with half the effort. In fact, question and answer marketing is best for the promotion of unknown new products. Of course, it is also very good for mature products. Many people are doing it now.
In short, question and answer marketing is a science worth studying. In fact, if you think about it, all the marketing we are doing now is just to create an answer and solve the user's problem? From the perspective of SEO, we use the question and answer website to solve the user's needs analysis, and then From the solution of website content to the marketing level. In fact, our SEO staff should focus on the overall online marketing level. In fact, just like a question and answer, we can rise from a simple understanding of user needs to a marketing level. In fact, as long as we open our horizons, the Q&A platform is also a big sky, and there are countless things worth exploring. What exactly you have discovered on the Q&A platform is a matter of opinion and wisdom. The content of the article was originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ . I hope everyone can make good use of the Q&A website. I believe that if you use it well, the effect will be very good. Thank you.
(Editor in charge: Xiao Jing) The author collects the personal space of the funniest jokes on Weibo in 2012