Everyone knows that Baidu carried out a major update some time ago, and many website keyword rankings were lowered. After Baidu's major update, what should we do to have a good ranking? We should also adjust accordingly and follow Baidu's pace, so that we can have a good ranking. A good ranking, then how do we optimize the website? Mainly do the following aspects
First, a good attitude, a calm attitude is crucial
Every time Baidu updates a major update, some people are worried and some are happy. No matter whether your keyword ranking is good or bad, you must stay calm. If your keyword ranking has dropped, it means that the direction of Baidu's major adjustment is inconsistent with your optimization method. You need to improve your website optimization method and follow the pace of search engines. If your keyword ranking has been raised, your keyword ranking will be different. If it gets better, then it means that the direction of Baidu's major adjustment is consistent with your optimization method. Just keep the original website optimization method. Of course, it will be better if it is improved.
Second, ideas are very important
Let’s first think about a question: Are you doing website optimization for search engines or for users? This is the essential issue of website optimization. If you are doing website optimization for search engines, then you will always be the target of Baidu’s attack. Every time Baidu Updates will hit you hard. If you optimize your website for users, then Baidu will give you a surprise every time it updates. Do more things that are beneficial to the user experience and don’t do things that harm the user experience.
Third, the direction of Baidu’s adjustment this time
Baidu's adjustment this time has two aspects: 1. We improve the keyword rankings of high-quality content websites for websites without substantial content; 2. Reduce the role of external links in keyword ranking factors. Baidu has changed, so when we do website optimization, we also need to make corresponding changes. Regarding the first aspect, we try to reprint as little content as possible. Of course, we can still reprint articles that provide a good user experience and help solve user problems. Of course, don’t reprint the entire website. Regarding the question of whether it is pseudo-original, the author thinks that if you think this article is better and add your own opinions to make this article more complete, that is also very okay. Regarding the second aspect, Baidu has reduced the role of external links, so we should no longer focus on external links and instead focus on creating high-quality content. Of course, I am not saying that external links have no role at all, but they are relatively Before Baidu’s adjustment, the role of external links was greatly reduced.
Fourth, friendly links
The author found that some webmaster friends now spend a lot of time exchanging friendly links. According to the author's own analysis, the author found that many websites with very good keyword rankings, some websites did not exchange friendly links at all, and some websites did not exchange friendly links at all. There are very few links, and there are no backlinks, but it has a very good ranking. This also shows that Baidu has reduced the role of friendly links, hoping to attract the attention of friends who are still exchanging friendly links all day long.
Finally, the author summarizes that no matter how Baidu adjusts, Baidu's main line remains unchanged, that is, user experience, giving priority to showing the best content to readers, satisfying readers, and allowing readers to choose Baidu instead of other search engines. This is Baidu's adjustment direction. We should also change our concepts and do more things that are beneficial to optimizing the experience. Source of this article: Surf Website Optimization http://www.surfphpSEO.com/ Please indicate the source for reprinting, thank you for your cooperation.
(Editor in charge: momo) The personal space of the author surfphpseo