Now Baidu has consciously begun to manually intervene in the ranking of websites. This is what I mentioned in previous articles. A few days ago, Baidu released a report on large-scale K sites on June 22 and 28. In the report, Baidu stated that this large-scale K-site was to improve user experience, and denied the fact that K-site was in place, explaining it as adjusting the search engine algorithm and updating Baidu's own anti-cheating strategy. upgrade. Moreover, the announcement made it clear that the purpose of this update and upgrade is to combat low-quality sites. At the same time, Baidu also explained low-quality sites: no originality, pseudo-originality (content collected and modified by machines).
The impact of this major Baidu update is still very strong. Several of Lian Xingchen’s own websites were also affected by this major update. When I found out that my website was affected, my first feeling was that it was impossible to be blocked by Baidu. , because my website was built slowly and little by little, and there was no serious cheating. After seeing the announcement issued by Baidu itself, I strengthened my idea. Baidu is mainly targeting websites with relatively low content quality this time, and its own websites are basically original content, so it is not included in this round at all. within the scope of influence. Baidu also expressed its views on the accuracy of this major update at the end of the announcement. First of all, Baidu affirmed the accuracy of this algorithm strategy (no one will take the initiative to slap themselves), but pointed out that there may still be wrong killings. , and remind all webmaster friends that if they find that their website has been wrongly deleted, they can give feedback through Baidu complaint. As for how to judge whether your website has been mistakenly killed by Baidu, we can analyze it through the following reasons.
Does the website have any bad cheating behavior?
Lian Xingchen has also said this before that Baidu has cracked down on cheating on websites very seriously in recent times. Although black hat SEO practices like those in the past can obtain a relatively good ranking in a short period of time, they will inevitably be criticized soon. Blocked by search engines. Therefore, webmaster friends can carefully analyze whether there is cheating on their website. If there is indeed cheating, please stop the ongoing cheating immediately.
There is a large amount of collected or pseudo-original content on the website
Baidu has clearly pointed out that this major update is mainly aimed at sites with lower content quality, so if your website has been collected or faked to increase the number of inclusions, it is likely to be blocked. However, 90% of the content on my website is my own original work, and only a small part is a reprint of articles published by some friends, but only with their consent before reprinting. Therefore, in terms of content quality, Lianxingchen’s own website is not within the scope of Baidu’s list this time, and there will be no problems due to content.
The website has commercial interests
This is also my guess. Baidu seems to have always been against commercial websites, and will also demote commercial websites. This is related to the previous attacks on Baidu by the news media. At that time, many media reported that Baidu helped scammers promote The website thus makes money. After these incidents were reported, Baidu suffered a lot of negative impact. Since then, Baidu has focused on increasing its crackdown on commercial websites. If your website has a commercial nature, it is likely to be punished by Baidu.
Summary: The above three points are some of Lian Xingchen’s views on the Baidu update regarding the wrong killing of websites. I hope that the majority of webmaster friends will seriously think about it when they read this article. If their website does not have the above mentioned If you encounter any of the three problems, you can log in to the Baidu complaint page to give feedback. Baidu officials have also promised that they will conduct a careful analysis of the feedback website. If it is confirmed that your website has been killed by mistake, it will be included in the next upgrade. Make corrections to your website.
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