May and June are the two months with the biggest adjustments so far this year. After each adjustment, there will be a large number of complaints about being demoted by K stations. Is this problem because Baidu is changing too fast? Or is it us? Is it too stubborn? The author thinks that we have not seen clearly the changes in Baidu and have not made corresponding adjustments to Baidu's changes. Optimization actually needs to be constant in response to all changes. Only by knowing yourself and the enemy can you be invincible. The constant here is not what we are. We don’t just look forward to the arrival of good rankings, but we must see the essence of Baidu’s changes and respond to Baidu’s changes at any time, be prepared for rainy days, and ensure that no matter how Baidu changes or adjusts the algorithm, we will always be in an invincible position. , the author has summarized the following points for your reference regarding the recent adjustments.
The first point: reduce traces of optimization
Baidu’s recent adjustments have increased the punishment for optimization. Practices that were not considered over-optimization in the past are now classified as over-optimization by Baidu. In response to this change, we need to reduce the density of keywords (in the past it was 2%-8 % intensity is appropriate. Now I have seen that the site density of many keywords does not exceed 4%. In other words, the current relatively reasonable keyword ranking density is 1%-4%, which is appropriate. Personal opinions need to be verified) , achieve a natural arrangement of keywords, remove the hidden link text in the past, and use H tags appropriately.
Second point: Baidu has increased the punishment of old sites
This refers to sites that are more than 2 years old and have good rankings but infrequent content updates. Regarding this change, I think Baidu is letting these old sites retire and let new sites take up their posts. For normal updates and maintenance, Baidu has not made major adjustments to existing sites, so these old sites are required to update their content regularly in order to regain good rankings.
Point 3: Increased penalties for revisions and keyword modifications
Recently, I did a test on one of my sites and changed the keywords of the site from one region to another. In the next update, the homepage was directly deleted. The punishment was quite severe. In the past, it was at most a Baidu snapshot update. Slower. In other words, revisions and major adjustments during this period must be done appropriately, and major adjustments must not be made.
Point 4: Increased inspection of optimization efforts
I took two recently optimized wedding photography sites for testing and verification. On one of them, I did very little optimization. I just did basic maintenance and update content and the construction of external links. The ranking of this site is pretty good, in one word. The goal was achieved very early. Another more difficult word has basically reached the expected goal. The snapshot is basically updated every other day. As for the other site, because the expectations for this site are relatively high, I hope to be able to add keywords. The ranking was to be improved as soon as possible, so the optimization was relatively intensive at the beginning. The content was maintained every day, external links were posted every day, and some other measures were taken. However, the results were very unsatisfactory. According to past experience, the ranking of keywords should have reached the target. But the actual difference is very different, and the snapshot has been rolled back to June 20. That is to say, if your site has a snapshot rollback or the snapshot has not been updated for a long time, then you should consider whether the recent optimization has been too heavy. What? The next thing to do is to slowly reduce the intensity of optimization and reduce the traces of optimization. I believe you will see the effect soon.
In view of the summary of changes in Baidu and above, we require our webmaster friends to first reduce the intensity of optimization and achieve natural optimization. The more natural and normalized it is, the more natural and normal it is to integrate optimization ideas into website operation and maintenance. This is also website optimization. At the highest level, no optimization is real optimization. In addition, we must strengthen our ability to analyze Baidu algorithm adjustments. To achieve Baidu changes, we must make corresponding adjustments in a timely manner and make forward-looking adjustments to Baidu's adjustments. Forecast and make adjustments in advance for possible changes. I believe your ranking must be a ranking that satisfies you.
This article is published by the editor of Qingdao Website Construction ( http://www.haoyunqd.com ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
May and June are the two months with the biggest adjustments so far this year. After each adjustment, there will be a lot of complaints about being demoted by K station. Is this problem because Baidu has changed too fast? Or are we too stubborn? The author feels that we have not clearly seen the changes in Baidu and have not made corresponding adjustments to Baidu's changes. Optimization actually needs to be constant in response to all changes. Only by knowing yourself and the enemy can you be invincible. The constant here is not that we do nothing but only Looking forward to the arrival of good rankings, we must clearly see the essence of Baidu's changes and respond to Baidu's changes at any time, be prepared for rainy days, and ensure that no matter how Baidu changes or adjusts the algorithm, we will always be in an invincible position. The author summarizes the following points for your reference
The first point: reduce traces of optimization
Baidu’s recent adjustments have increased the punishment for optimization. Practices that were not considered over-optimization in the past are now classified as over-optimization by Baidu. In response to this change, we need to reduce the density of keywords (in the past it was 2%-8 % intensity is appropriate. Now I have seen that the site density of many keywords does not exceed 4%. In other words, the current relatively reasonable keyword ranking density is 1%-4%, which is appropriate. Personal opinions need to be verified) , ensure the natural arrangement of keywords, remove the hidden link text in the past, and use H tags appropriately.
Second point: Baidu has increased the punishment of old sites
This refers to sites that are more than 2 years old and have good rankings but infrequent content updates. Regarding this change, I think Baidu is letting these old sites retire and let new sites take up their posts. For normal updates and maintenance, Baidu has not made major adjustments to existing sites, so these old sites are required to update their content regularly in order to regain good rankings.
Point 3: Increased penalties for revisions and keyword modifications
Recently, I did a test on one of my sites and changed the keywords of the site from one region to another. In the next update, the homepage was directly deleted. The punishment was quite severe. In the past, it was at most a Baidu snapshot update. Slower. In other words, revisions and major adjustments during this period must be done appropriately, and major adjustments must not be made.
Point 4: Increased inspection of optimization efforts
I took two recently optimized wedding photography sites for testing and verification. On one of them, I did very little optimization. I just did basic maintenance and update content and the construction of external links. The ranking of this site is pretty good, in one word. The goal was achieved very early. Another more difficult word has basically reached the expected goal. The snapshot is basically updated every other day. As for the other site, because the expectations for this site are relatively high, I hope to be able to add keywords. The ranking was to be improved as soon as possible, so the optimization was relatively intensive at the beginning. The content was maintained every day, external links were posted every day, and some other measures were taken. However, the results were very unsatisfactory. According to past experience, the ranking of keywords should have reached the target. But the actual difference is very different, and the snapshot has been rolled back to June 20. That is to say, if your site has a snapshot rollback or the snapshot has not been updated for a long time, then you should consider whether the recent optimization has been too heavy. What's up? The next thing to do is to slowly reduce the intensity of optimization and reduce the traces of optimization. I believe you will see the effect soon.
In view of the summary of changes in Baidu and above, we require our webmaster friends to first reduce the intensity of optimization and achieve natural optimization. The more natural and normalized it is, the more natural and normal it is to integrate optimization ideas into website operation and maintenance. This is also website optimization. At the highest level, no optimization is real optimization. In addition, we must strengthen our ability to analyze Baidu algorithm adjustments. To achieve Baidu changes, we must make corresponding adjustments in a timely manner and make forward-looking adjustments to Baidu's adjustments. Forecast and make adjustments in advance for possible changes. I believe your ranking must be a ranking that satisfies you.
This article is published by the editor of Qingdao Website Construction ( http://www.haoyunqd.com ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
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