The content of the website is the core soul. With the continuous improvement of search engine algorithms, it is advocated everywhere that original content is high-quality content. So wouldn’t it be enough without originality? As a webmaster, not an editor, you are engaged in management and play. The most important thing is promotion. How many people can’t even write blogs well. Continuing to fake originality is not as good as direct copying or complete collection, which is even more unworkable. The Sunshine House Blog has also said before, "I am not willing to update the website, nor am I willing to add content randomly, let alone collection." From a scientific point of view, one of the missions of the birth of the Internet is to spread information. If all content is original and non-original content is blocked, the entire network may have regressed by more than half. Therefore, what kind of original content depends on the needs. Sometimes it is also necessary to directly copy the content of other websites.
What is high-quality content
Today's CHINAZ, ADMIN5, and many forums...most of them are not original content. Most people post it on their own blogs or other websites and then submit it there, and some are directly reprinted by website editors. Some popular articles. However, the popularity of the website has not diminished, it is becoming more and more prosperous, and its weight in search engines is getting higher and higher. What does this mean? My personal opinion is that as long as it is centered around the theme of the website and provides "focused information that users need", and the quality of the content is also strictly controlled, it is valuable and high-quality content.
Take the Sunshine House blog as an example. It has written a lot of original SEO content that is even more popular than SEOWHY, and it will definitely involve HTML-related knowledge. When it comes to introducing what the <TITLE> tag is, I would rather copy some authoritative content directly so that users can browse it more clearly, rather than waste time rewriting the so-called original content that is not my specialty, so as not to make users seem to understand it but not understand it. .
What is low quality content
1. Collection
It is content generated for search engines, and is generated in batches. The original purpose is to cast a wide net, increase the number of inclusions as much as possible, and capture more keywords. Unfortunately, this method is no longer applicable. . And for users, they have not read whether the collected content is good or bad, and they publish it randomly without strict screening. Another point is that today's search engines can determine that most of the content of your website is very similar to a certain website, or that there is already a lot of information about the website on the Internet. Doing so will only increase the burden on the search engine's database, and even Nor does it achieve any optimization effect.
If it is a new website, you can try to collect a small amount of content to increase the visual effect, and then slowly add original content to combine with each other. It is also helpful.
2. Copy
The only difference between copying content and collecting it is that most of it is done manually and is done in small quantities, so the harm is not that great. However, it makes no sense to completely use copying methods to update Baidu snapshots. If the weight itself is not high, the search engine will probably not include it, and the website will not be able to develop.
Sometimes this copied information can also become very valuable content, for example, it is all carefully screened from every corner of the Internet. Many sharing websites currently appearing have basically no original content. Because this type of website can focus on the information that users need and maximize the value of the content, it can also become a very popular and professional website.
3. Pseudo-original
The usual method is to use site group tools with pseudo-original content, automatically generate a large amount of content based on random collection, and then replace synonyms or disrupt the ordering of paragraphs... thereby achieving the purpose of deceiving search engines. This type of content is not readable at all and is the most harmful. At present, it has no effect on SEO, and it is even more harmful to users.
If you are a novice blogger, it is also a good choice to use manual pseudo-original methods to modify some articles to make them more perfect and improve your writing skills.
Why do search engines emphasize originality?
In this era of homogeneity, it is certainly a very good thing that all website content is original, but this is just an expectation, reminding us to be as innovative as possible without the ability to innovate. Just like a primary school teacher who emphasizes every day that his students should use their imagination to write more distinctive compositions, only in this way will students gradually improve their creativity and readers will have more unique choices in the future. The same is true from the perspective of search engines. Once a spider gets alternative information, it feels like it has found a treasure and can finally provide users with more different information.
The responsibility of the webmaster is to create a good platform, provide users with better information as much as possible, and then shoulder the obligation to disseminate information.
Summarize
Based on whether the theme and content of the website are symmetrical and whether the content provided is helpful to users: original content does not necessarily mean high quality content, and unoriginal content does not necessarily mean low quality. Therefore, the author also derived two formulas based on this.
(1) Information websites: website theme + original content + required non-original content = high-quality content
(2) Sharing websites: website theme + popular/essential content (regardless of originality or not) = high-quality content
Original content just feels better, but as long as the website's information is focused enough and users like it, basically no one cares whether you are original or not, and most users will spontaneously help you promote the website everywhere. For example, the content of the Sunshine House blog is definitely the essence of SEO, and then share the address with others. Over time, search engines will also recognize that your site must be a website with high-quality content, and its weight will continue to soar.
Original text: Sunshine House Blog Source: http://www.GuangZZZ.com
(Editor in charge: Chen Long) The personal space of the author Sunshine Xiaozhai