At present, all webmasters and SEOERs pay great attention to the construction of external links. They not only consider the relevance of the link, the weight, the time factor, the naturalness of the link, the breadth of the domain name, the link position, the anchor text, whether to jump, whether to nofollow, etc. The article also emphasizes the precise combination of various forms of external links such as anchor text, hypertext, and plain text, aiming at the weakness of search engines that rely on the recommendation and guidance of anti-links. There is only one purpose, "to send out external links and attract spiders". The more external links the better, and the keyword ranking of the website will be improved.
"Send external links to attract spiders" has become a common consensus among SEOERs
Under this situation, website SEO has gradually become a heavy manual labor of building external links, SEOER has been reduced to a "network migrant worker", and various "external links" where "the content is just meaningless interspersed with keywords" have become common. Trend - Manual "sending of external links" is also gradually approaching the low level of machine group sending.
It is understood that an Internet company specializing in counterfeit brand websites in Putian, Fujian has even established an external link team of more than 1,000 people, which will generate at least tens of thousands of junk external links every day with "the content is just meaningless keywords interspersed" for the purpose of " Send external links to attract spiders."
It should be said that it is correct to emphasize the recommendation and guidance role of website external links for search engines, but this view is not comprehensive, because the recommendation and guidance role of web page external links is first of all aimed at people. An external link can only truly have a recommendation and guidance role for netizens, and it can also truly have a recommendation and guidance role for search engines.
Because not only search engines rely on the guiding role of backlinks; more importantly, the guiding role of webpage recommendation played by backlinks is the only basis for the existence of the Internet and is irreplaceable. Without the webpage recommendation and guidance function of backlinks (especially external links), the Internet would not be connected at all, let alone the existence of search engines.
Baidu's "Search Engine Optimization Guide 2.0" emphasizes: "Users' access to your webpage starts from links to other webpages" and "The hyperlinks we often talk about are a (form) of (user) recommendations."
In fact, it is necessary to emphasize the direct recommendation and marketing promotion role of external links to netizens. ZAC said: "External links are the most direct means to improve (SEO) rankings, but click traffic is the original meaning of links... As long as you can get Click traffic is a good external link. After all, the purpose of SEO is to get traffic."
This truth is not unknown to the vast majority of webmasters and SEOERs, but in the practice of SEO and online marketing, everyone still ignores the direct recommendation and guidance role of external links to users - because such external links introduce traffic and Compared with the imported traffic from search engine keyword searches, the investment of energy is too great, the results are not proportional to the output, and it is not economical at all. There is no such thing as the "outbound link" optimization behavior of "the content is just meaningless interspersed with keywords" that is easy and affordable. As a result, the SEO behavior of "sending external links for the sake of sending external links" has become a common phenomenon.
However, SEO external link specialists have not seriously considered it from the user's perspective. If we were readers, would we be willing to read such an article with "the content is just meaningless keywords interspersed"? Will we have the urge to click on the external link? Or even Do you voluntarily recommend such external links to friends through various instant reading tools?
The answer is definitely not willing. So, will this kind of external link that does not generate any natural click traffic have high SEO value? The answer is also no, because only when an external link generates more effective clicks can it be considered truly correct. Useful links from netizens are also high-quality links in the eyes of search engines - don't underestimate the intelligence of search engines.
When answering the webmaster's question about "external link weight transfer standards", Baidu search engineer Lee said: "As for whether we should transfer the weight of the link, the only criterion is: whether the user or other website sincerely recommends your website. Is this recommendation valuable to users?"
Why should we determine "whether the user or the other website sincerely recommends your website and whether this recommendation is valuable to the user?" The simplest and most effective evaluation method is whether an external link generates a certain amount of natural clicks from netizens. It can be said that , the external link that generates a certain number of natural clicks is an effective external link, because it truly realizes the role of "pointing to the target document (webpage)" in the definition of "backlink".
Whether and how many natural clicks are generated from netizens is also one of the important criteria for measuring the time limit, relevance and naturalness of SEO external links. For example, there is a restaurant link in a car forum that is constantly being clicked on naturally. Although it seems unrelated, it may be a fast food restaurant recommended by a taxi driver to his peers; it may be shared by self-driving tourists. Because the constant natural clicks are a "positive vote" for this link, it can be regarded as a highly relevant external link - it is not the links from the same industry that are relevant. chain.
Thinking from Baidu’s perspective is worse than considering it from the user’s perspective. This is Baidu’s official reply to the webmaster.
When answering ZAC's question "Does Baidu have a validity period for links (links)?", Baidu Lee replied: "The issue of link timeliness actually has pros and cons. The advantage is that past votes only reflect the votes cast. The value of a person in the past may not necessarily reflect the current situation; the disadvantage is that normal voting is unlikely to be repeated. If you voted in the past, you may not vote now, but it does not mean that you do not recognize the person being voted for now."
On this issue, the natural click traffic of external links is also a simple and effective important indicator. As long as it continues to generate natural click traffic, no matter how long the link is established, the search engine can determine that the content pointed to by this link is still There is high value to users.
Therefore, "it's not about having too many soldiers, it's about being good at it." SEO external link construction cannot blindly pursue quantity. You cannot leave an external link in a hurry, and it will be successful if it is not deleted by the administrator and is included by the search engine. External link promotion must be organically combined with web page content (service) promotion, because this can not only bring direct click traffic; it may also win more users' forwarding recommendations. Such external links are truly "good people". The user experience is high.
Many SEOERs place great emphasis on website user experience, but such website external link construction does not include external link construction. In addition to link anchor text, such website user experience is incomplete. A good website user experience should include the entire website. Website promotion and marketing process - of course external link construction is no exception. An external link with a high user experience often indicates that the user experience of the linked page is also high.
Only after every aspect of website promotion pays attention to individual user experience and promotion effects, will the overall user experience of the entire website be truly improved, and finally the weight of the website will be increased accordingly, and the SEO effect of the website will be a matter of course.
It is hard to imagine that an external link left in the "External Link Advertising Zone" specifically for the purpose of "posting external links and attracting spiders" will not have any natural click traffic. The webpage pointed to by this link will have a high user experience. Ultimately favored by search engines.
To sum up, the simple thinking of "the more external links the better" is understandable, but British military theorist B.H. Liddell Hart said: "The long detour is often the shortest way to home." . SEO is no exception, especially now that SEO has entered the fierce competition period of "National SEO", this statement deserves serious reflection by every webmaster and SEOER. Use a link to indicate the original source of the article (http://www.gouyn12.com/seogw/310.html ).
(Editor: Yang Yang) Personal space of author gouyn12