Previously, Li Xianchang talked about "16 internal factors affecting Baidu's inclusion" and "12 external factors affecting Baidu's inclusion". Today I will talk about some factors that affect Baidu snapshot updates.
What does website Baidu snapshot represent? What are the factors that affect Baidu snapshot update? What is website web page Baidu snapshot? Website Baidu snapshot refers to some cache processing of web pages generated by Baidu search engine when crawling website data. On the one hand, Improve the search speed. On the other hand, if the website cannot be opened due to server or code problems, it can still be accessed normally. However, the website snapshot will not be equal to the website update time, nor does it necessarily represent the latest time when the search engine spider crawled the site. It may be crawled, but the website has not been updated, so the snapshot is not updated. From a perspective, Website snapshots also represent the weight of the website to a certain extent.
When Xianchang first came into contact with SEO, when making friendly links with some webmasters, they always told me that the weight of your website is a bit low, and Baidu snapshots have been updated for too long, so it is not suitable to make friendly links with my website. At that time, I didn’t understand what website weight was. Today, I have basically understood what things will directly reflect the weight of the website! Website weight is nothing more than: website keyword ranking, number of included items, website snapshots, etc. Website weight is generally speaking. It is the performance of the hierarchical "treatment" of websites and websites in the eyes of search engines. Another idea is to integrate the "numerical effect" brought about by all the favorable factors in the search engine algorithm to be recognized by the search engine. What I want to talk about today is the so-called website weight system of website snapshots.
If the Baidu snapshot of a website is updated slowly, and the website snapshot is only updated once a week or a month, it also means that the weight of the website is a bit low, but it does not mean that the ranking of the website will not be on the homepage. Let me talk about it here, There is no relationship between website snapshots and the ranking of website keywords. It does not mean that the faster the snapshot is updated, the higher the ranking will be. In fact, the main factors that affect the update of Baidu snapshots of a website are the following five points: (Generally, those who do Baidu rankings will value Baidu snapshots. I also know Baidu relatively well, so what I talk about here is mainly some views on Baidu snapshots)
First, website updates are irregular. Some webmasters like this. They update dozens of articles today and then update them a month later, or wait until they have time to update the content of the website, which gives a bad impression to spiders. , the spider does not know when you update the website, which is one of the reasons that affects snapshot updates.
Second, the quality of website updates has caused problems. Now both Baidu and Google search engines have increasingly higher requirements for original content. Especially for a new website, if you want to increase the weight of the website, original update of the website is a must. Some webmasters are lazy and use ctrl+c or ctrl+v to update the website. This results in too much duplicate content on the website, which naturally affects the website snapshot update. This is the second reason.
Third, the quality of external links. Some webmasters believe that the more external links to a website, the better, so they add friendly links every day, regardless of the quality of the other website, in order to improve the external links of the website. Some websites also show that the website cannot be opened, or the website has been hacked. Often such links will have a direct impact on your own website, and it is inevitable that the snapshot cannot keep up. This is reason three.
Fourth, the impact of the server. If the website on the same server has been demoted or has been K-ed, it will also have a certain impact on the snapshot of the website. If you have the financial strength, it is best to have a server of your own, or have your own VPS, so that your own website will not be linked to the server's website! Reason four.
Fifth, it may be that there are too many advertisements embedded in the website. In order to increase the revenue of the website, some webmasters put many advertisements on one page, even pop-ups, which reduces the weight of the website and affects the update of snapshots. This is the fifth reason. .
In fact, when we are optimizing the website, there is no need to pursue website snapshots too much. SEO is just a tool for website promotion. Real website optimization is to convert traffic into orders, product transactions, and website keyword rankings. It’s just a passing cloud!
This article was first published on Li Xianchang’s online promotion blog http://www.lixianchang.com/141.html. Please keep this link for reprinting.
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