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Today may be the most worrying day for webmasters in the past few years. I woke up in the morning and went to the company to do a routine check on the website. Suddenly I found that the external links of several websites I managed had dropped to about 10% of the original value. I immediately went to check. I checked other websites and the situation was basically similar. I also asked several friends in the SEO field such as Qingzhuang and I basically confirmed that Baidu was carrying out a new round of algorithm updates. The specific situation Honglian felt was the following aspects:
First of all, the current situation of Baidu is that it may completely abandon the previous algorithm of related domains, because Honglian’s own links on many B2C platforms and forums have disappeared, and most of them cannot leave links but only the domain names, which cannot be considered reverse. To link, which is the so-called Baidu related domain.
Secondly, there is the issue of ranking. Every major Baidu algorithm update will have an impact on website rankings, but at present, the specific effect of today’s update has not yet been revealed, because the rankings of websites managed by several of my friends have not seen any big fluctuations. How it will develop specifically will have to wait until Baidu's algorithm is updated and the rankings are updated before a more detailed conclusion can be drawn.
Finally, about inclusion. According to Honglian's opinion, the algorithm for inclusion should also be adjusted, but not by much. Honglian's site has been partially included, but overall the proportion is not too large, with the most accounting for nearly 1/3. Of course, This may also be related to the weight of the website itself and the quality of the content.
This is basically the situation, so how should we deal with it?
First: Do not make changes to your website before Baidu has made adjustments. It is best not to act rashly until things are unclear. Keep the website updated normally, and those who do external links should also maintain it.
Second: Pay attention to the construction of website content. No matter how Baidu updates it, the nature of search engines still needs to pay attention to content. High-quality content will definitely be favored.
Third: Don’t forget user experience. Someone has proposed the concept of social networking a long time ago. Google has always valued this aspect more than Baidu. From the starting point of search engines, social website design that can improve user experience (UEO) will inevitably become more and more popular with search engines. We attach great importance to it, so webmasters should think about how to let your users interact with you on your site.
Finally: There have always been risks in algorithm adjustments, but there are also opportunities. The risk is that many websites will be demoted, punished, or even banned. The opportunity is that many well-ranked websites may lose their rankings. Relatively speaking, your website is ranked The chances ahead are much higher, so don’t be discouraged. If you seize the opportunity, your website will surely bring you unexpected surprises.
This article was first published by Red Lotus Works http://www.redlotusworks.com . The author is Red Lotus Fire QQ89063527. You are welcome to share your SEO experience with me.
Thanks to hmily4339 for your contribution