It is said that Du Niang has been ill recently. First she sneezed on 6.28, and then coughed for a day on 7.13. Du Niang was in poor health, so no one was in the mood to continue operating the website. With just two update incidents, countless small and medium-sized websites and regular websites were shot and killed, which can be described as tragic. Of course, the victims of this incident are by no means a group of webmasters. Some bosses are also very upset. As for why, some webmasters definitely understand. Due to Baidu's unreasonable behavior, many webmasters were furious, so they frantically clicked on companies doing bidding promotions, causing these merchants who paid advertising fees to waste their advertising investment costs. In fact, this happened not once or twice. In fact, every time Baidu makes a controversial update, it will attract retaliation from some webmasters, and most of their retaliation is focused on bidding ads, so from this perspective we should Only by carefully analyzing the pros and cons of bidding promotion and weighing the pros and cons with SEO outsourcing services before making a decision can our investment be more effective.
Let’s first talk about the respective advantages of bidding promotion and SEO outsourcing services:
Advantages of bidding promotion
1 Since it is money, Baidu will definitely provide great promotion convenience. No matter how difficult the keyword is, as long as your business account passes the review of Baidu Marketing Department, it can be promoted to Baidu homepage in an instant, without waiting for SEO to do it. The first page takes 3 or 4 months. Time is fast and efficiency is high.
2 Bidding promotion allows our target page to be presented directly to users, while SEO website optimization generally focuses on the homepage. After users click in, they have to find the content they really want, which is troublesome and has a poor user experience.
3. If you do bidding, you can have as many keywords as you want on the home page. However, with website optimization SEO, no matter how well we do it, the number of keywords on our homepage, category pages and content pages cannot exceed the number set by Baidu.
Advantages of SEO outsourcing services
1 Since it is an outsourcing service, the first thing we pay attention to is stability. Although choosing an SEO outsourcer will take at least one to three months to stabilize our ranking, this is a long-term investment and a long-term consideration for the website. Once the website is certain When a keyword is stabilized in one position, what you get is a long-term traffic source that will not be affected by external factors such as capital investment.
2. Website optimization SEO will not be affected by malicious clicks from some webmasters, nor will a certain amount of money be lost due to these clicks. On the contrary, the more people who click to enter the website, the better the effect will be.
3. It can reflect the strength of the company as much as possible. After all, in everyone’s subconscious mind, a company’s main keyword ranking often represents the strength of the company. For example, if everyone wants to buy website space, then the one with the largest business volume must be on the homepage. Website space service provider. If you spend money to get to the Baidu homepage, your brand influence will definitely decrease.
The above mentioned the respective advantages of bidding promotion and SEO outsourcing services, so how should we choose our own services at this time? In the author's opinion, at this time we must decide based on our own strength and demand for rankings, not because of bidding. Do it directly to promote the effect. After all, it is a waste of money. You cannot abandon bidding promotion just because SEO is affordable. After all, some keywords are really difficult for new sites. But before you make a choice, I still give Please explain a few things.
First of all, bidding promotion is a money-burning way of publicity. If your budget is not sufficient, don’t do this kind of advertising. Moreover, when placing bids, everyone should also understand that the bidding unit price is not static, because these keywords are based on Choose the price based on your own popularity. If the keywords are popular nowadays, then the unit click price will increase accordingly. In addition, clicks are not transactions. You cannot draw such an equal sign at will, because many friends who have done bidding say that they have spent a lot of money, but not many orders have been completed, so this reflects a bidding. Promotion conversion rate issues, how to choose keywords, how to determine the click landing page, how to implement your own customer service issues, etc. are all things that everyone needs to do to improve the conversion rate of bidding promotion, and they are not something you can get by spending money. In return, bidding is actually not much easier than SEO. At most, we save time on optimization.
Regarding SEO website optimization, I personally agree with it. Because I am a personal webmaster, I don’t have much money in hand. If I bid for 0.5 yuan per click, I feel that the money I make in a month is not enough to make up for this hole. In addition, the author feels that the ranking obtained through SEO optimization is normally more stable and long-term. After all, website optimization is for ranking. When we do website SEO, we will definitely pay attention to the user experience of the website, and in this way First, when we do SEO, we can invisibly improve the hard power, content and user experience of the website itself, thereby improving the website's ability to respond to external changes. But having said that, SEO still has a major shortcoming. After all, website SEO is greatly affected by Baidu. If the methods and methods of website development are not recognized by Baidu, it will often happen that the situation before liberation is restored overnight. Everyone should pay attention to this.
postscript:
No matter what kind of publicity method we use, we make choices based on our actual situation, and if we work hard, we will definitely get more ideal results. Just like our own website, Composition Network, cannot bid due to financial reasons, but SEO can also allow us to obtain There is a certain development space, but no matter which promotion method we rely on, we must get some inspiration from these two major Baidu update events, that is, SEO optimization and bidding promotion are only limited to one company, Baidu. In other words, we put more "treasure" on Baidu alone, which will invisibly increase the instability of our website development. If Baidu doesn't "like" us one day, then we will die. Very miserable. Therefore, this incident has sounded a wake-up call for us. The development of websites or enterprises must still be based on brands, and promotion methods must also be diversified. We must do search engines such as Soso, Sogou and even 360, and promote Weibo and blogs. We also need to pay more attention to the establishment and maintenance of fan groups. After all, these resources are our direct traffic, have high stability, and will not be influenced by Baidu. Thanks to the webmaster of http://www.eduxiao.com/ for the contribution!
(Editor: Chen Long) The author’s personal space for reading notes