The title keywords of the website are important information written in the html file. Although our header information cannot be completely displayed in front of the visiting users, the setting of the title keywords affects the ranking of our entire website page, which is the search engine. An important element for engines to judge the relevance of website pages. It can be seen that writing the title of the website plays an important role in the ranking of our website. So how should the webmaster write a title that satisfies the search engine? I mainly summarize as follows Four principles.
1. The importance of title keyword layout
The layout of the website title is very important. Generally speaking, the higher the keywords in the website title, the higher the weight given by search engines. Therefore, we try to put the keywords that are more difficult to optimize at the front of the title. In the website title If you use your own product’s brand keywords, it is recommended to place them at the end of the website title. If we want to make a mainstream brand, then we have to do something else. It is recommended to place it near the front of the title. This placement can increase the click-through rate of users. To choose which way to place keywords, you still need to consider which product has higher demand.
2. The positioning of keywords must be standard and precise.
We can see from the search page that the keyword characters of the page title given by the search engine are only about 65 characters. If we position the characters of the website title beyond 65 characters, then not only the keywords beyond 65 characters in the search page It will be truncated by search engines, and it will also be given a very low weight by search engines, so we must strictly consider being as concise as possible in the title positioning of the website.
3. The setting of keywords should reflect the content
Within the specified characters, we try to use titles to describe the website content to users as much as possible. For example, the website keyword "female facial beauty and skin care products" is more likely to get clicks from customers than "beauty products" because searching for beauty products Most of the users are women, and most of them want to do facial beauty, so use as many precise words and page-related words as possible in the website title to make it easier for customers to know the content of our website.
4. The symbol setting of the title should be easy to read.
The symbols we generally use in website titles include symbols such as | —_ and >. The reason why these special symbols are used is to make the title more concise and clear, so that customers can know the general content of the title at a glance, and improve the ease of the title. readability and increase customer friendliness.
In fact, there are many factors in the website title setting that directly affect the click-through rate and conversion rate of the page. If the title keywords are set accurately, then we will find that when our page becomes a trusted one in a search page When it comes to branding, when users search for keywords on our specific pages, they will always consciously search for your page. Therefore, when we optimize the website, the setting of the title is an important link that we cannot ignore.
This article is from SEO Answer Blog www.seojieda.com and is original by Ding Xiaochuan. Please keep the address for reprinting.
(Editor: Chen Long) Personal space of the author Ding Xiaochuan