When optimizing website SEO, have you ever encountered the following problems? We have passed the new site period and entered the middle stage of optimization, but no matter how we send out links and update articles, the snapshots of the website are as motionless as a snail. , at this time our optimization seems to have entered a bottleneck period. The customer search needs of a keyword are different when we first do it and when we do it in the mid-term. If our content and layout have always been the same as before Then our website will be considered by search engines as shabby content. At this time, our website needs to be fine-tuned according to various needs to give search engines a sense of freshness. However, search engines will not eliminate our website. Let me tell you below. Talk about optimization strategies for website fine-tuning. ​
1. The concept and reasons of fine-tuning​
Many people don’t know what fine-tuning is. Fine-tuning refers to changes in the layout of pages that have been on the website for a long time and the content has not changed. The objects of fine-tuning include text, pictures, videos and other visible elements. There is a big difference between fine-tuning and updating. Fine-tuning is to process previously existing content, while updating is to generate new content and pages. ​
So why do we need to fine-tune? We need to know that if a page does not change for a long time, then the page will be included in its old index library by the search engine, thus greatly reducing the chance of this page being searched and queried. , then at this time we need to fine-tune and change the content, style, structure and guiding links of the page, etc., so that search engines will not abandon our page and treat it as an old page. ​
2. Classification of fine-tuning operations​
We divide our page fine-tuning operations into two categories, one is fine-tuning operations with periodic controllable changes, and the other is fine-tuning operations with sudden uncontrollable changes. ​
1. Fine-tuning operation for periodic controllable changes​
There are some elements in our page that we can control, but these elements cannot be static in our page. We need to fine-tune these elements to improve the quality of the page, such as our product site. The static display of comments and recommended products at the bottom of the product page is not static. We can have a periodic change. We can adjust the recommended products and comments. This cycle is generally one month and can be based on different situations of the website. Adjust as appropriate. ​
2. Fine-tuning operations for sudden uncontrollable changes​
Generally speaking, the search demand of a keyword is constantly changing. We have the concept of keyword capacity, which is the sum of the total search volume and search demand of the keyword. This capacity is constantly changing based on the retirement of time. A page If we want to get keyword rankings, we first need to meet the needs of keywords. Our pages need the changes in demand for these keywords to make appropriate adjustments. So how do we grasp the changes in demand for keywords? We can establish keywords. The vocabulary library capacity table records statistics every day through the keyword search box and keyword-related search results to see the changes in user demand for search keywords and adjust our pages accordingly. ​
3. What problems can be solved by fine-tuning​
1. Stabilize keyword rankings and improve conversion rates
The longer the last updated snapshot time of our page is, the lower our page ranking ability will be. On the contrary, the closer the time is, the better the page ranking ability will be. If we make corresponding page changes based on the needs of customers' search keywords, we have satisfied The latest customer demand for this keyword. When customers enter our website and can find what they want, then we have made the user experience very good, so that the value of our page has been improved, the ranking has become more stable, and the conversion rate It also improved accordingly. ​​​
2. Solve the problem of website downgrade​
Downgrades are also graded. The website downgrade problem solved here is not a very serious downgrade. Those whose homepages have been K-ed or suspected of cheating are generally difficult to recover through fine-tuning. Generally speaking, keyword rankings have dropped. , the inclusion is reduced, and the snapshot is not updated. We can solve these small-scale devaluation through fine-tuning to better meet the search needs of customers. ​
Summary: Fine-tuning is what we need to do continuously in the middle stage of optimization. We constantly grasp the search needs of keywords to adjust the page to meet customer needs during the fine-tuning process. It is not a mechanical update of content every day.
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