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In today's period of rapid development of the Internet, it can be said that doing a good job in website optimization can bring high benefits to oneself, because many companies are now aware of this problem and are looking for some website construction companies to do the optimization, or the companies themselves hire People have to do it, but currently, there is no standard for website optimization. For example, if you want to say how to optimize and how to improve keyword rankings, many people may have different opinions. As a website construction studio in Chengdu, we have received a lot of website orders in recent days, and more than 80% of the customers requested that we do it together with website optimization. Of course, many people follow many methods for optimization. Today we will focus on setting the website title.
In a website, the quality of the website title tag setting may directly affect the ranking of your website. If you don't know how to set the title, no matter how well you optimize the website, it will not help.
Below, we put forward these points for you:
1. Do not use the company name as the title
Of course, this is not absolute. Unless your company is very famous, like Baidu and Sina, you can add the company name at the beginning. Otherwise, please add it at the end or not at all. Generally, when optimizing a new website, we consider optimizing the keywords, so generally speaking, the title should be set to the keywords you want. Take our website as an example: "Chengdu website construction_Chengdu web page Design_Chengdu website development_Chengdu website promotion_Kuwang Creative Design Studio" is to arrange the words you think are the most important in order. It is best to add the company name or not add it directly. Because the company name generally appears in the description or content of the website, it will basically be ranked at the top when we search.
2. The title should not be too long
Usually within 25 words! It seems that our website has exceeded the standard, but we didn’t think too much about it when we set it up. In the end, we didn’t modify it in order to not affect the optimization. In addition, you can integrate your advertising slogan, website name, and keywords into one! Designing a good title is very important for site optimization and user experience!
3. There should not be too many keywords in the title.
The title of the homepage usually contains 1-3 main keywords. The format can be written as: keyWord1_keyword2_advertising slogan. In this way, the title integrates keywords, advertising slogans and names, which plays a positive role in optimization.
4. Separate keywords in the title with underscores
When there are more than two keywords, we will use symbols to separate them. This is used to tell search engines which group is a word, but what symbol is best to use to separate them? Many websites or many people use commas to separate titles. Some use commas, and some use vertical bars (such as: |). However, it is more reasonable to use commas and commas, but try not to use vertical bars. Wire! But the best thing I recommend is to use underscores, because in search engines, underscores will be recognized as spaces and are intended to tell search engines the grouping of keywords. We can first go to some large websites to take a look, such as Sina. 90% of Sina's websites, especially the secondary channels, use underscores. If we randomly find a channel, the title setting is: Celebrity Full Contact_Audio and Video Entertainment_Sina.com. Look at the QQ portal again. Each channel is separated by underscores. Find any page and set it as: Digital Channel_Tencent. So many times when we set the title, we might as well refer to these Internet giants, maybe we will learn a lot.
5. The website title should not be changed at will.
Especially for new sites, for search engines, your site is like a newborn. They don’t know anything about your website, so there are very few included. But slowly, as the content of your website improves, the number of visits increases. With the increase, Baidu spiders are crawling faster. But if you modify the title at this time, it may not have any impact once, but two or three times will cause distrust in the search engine, and spiders will not come to visit it. However, this aspect will not be a big problem for old sites. Therefore, when the inclusion of a new website is unstable, it is important not to change the title at will. Therefore, it is best to think carefully and come up with a good title before optimizing the website.
The above is just a little bit of experience sharing since the author started doing website optimization. It is also purely a personal introduction and is for reference only. Next, Chengdu website construction-Kuwang Creative will also release the writing method of description and keywords in the meta attribute.
Thanks to yuanbin1007 for his contribution