As the saying goes, if a mistake is recognized by one person, he is wrong. If 100 people agree that this error is correct, then it is correct. This is also the essential difference in the definitions of "theorems" and "axioms" in physics. Let’s talk about the five “axioms” in the SEO world.
1. SITE not being on the homepage is a sign of demotion or a precursor to demotion. First of all, it should be noted that one of the symptoms of a website being demoted is that SITE is not ranked first. However, it does not mean that SITE is not on the homepage, which means that the website has been demoted or will be demoted soon. This kind of phenomenon will occur when the website is undergoing structural adjustments and when Baidu is making adjustments. Therefore, webmasters should not be so impatient when they see that SITE is not on the homepage! This principle also applies to domain websites that are not on the homepage.
2. The higher the PR value, the better the effect of exchanging friend link rights for websites with higher Baidu weight. First of all, Baidu does not have a weight. Baidu's weight is reflected in fast snapshots, frequent spider crawling, and fast collection. The ranking is relatively good. But it cannot be expressed numerically. One of the elements of PR is time. You can think that the PR of an old site will be higher than that of a new site. This is normal. Of course, under the same conditions, if a well-ranked website exchanges friend links with you, the effect will be better. In fact, there are a lot of exports from such sites, which are not suitable for exchange for new sites, let alone some so-called high PR sites that specialize in selling links.
3. Snapshot rollback represents a reduction in rights. First of all, the reason for the snapshot rollback is very simple. That is, when Baidu comes to crawl, the website cannot be accessed, and Baidu's own adjustments will cause the snapshot to be rolled back. Otherwise, the phenomenon of downgrade should be that the K site is directly removed or the SITE is not on the homepage. Not a snapshot rollback.
4. The quality of original articles must be better than pseudo-original articles. Please note that Baidu Spider is just a program. It judges the quality of the content based on the content (length), keyword density, anchor text, whether the paragraphs are clear, and whether some daily words are fluent. Even if it is pseudo-original, as long as it is handled well, it will have a much higher weight than some nonsense original articles.
5. The exchange of friend links must be related to the industry. Do you think Baidu Spider’s ability to identify hairy crabs and Australian lobsters is industry-related? I don’t think so.
I hope some new SEOs will be careful not to be misled when learning, and should combine practice to form their own ideas and standards. Just as Baidu prohibits black hats, but black hats keep emerging, because in fact, for Baidu, even white hats are " Cheating". Therefore, you have to grasp the "degree" in between.
Originally written by Angel C, the administrator of Quanxun.com, and first published on A5 Webmaster Network. Please keep the source when reprinting.
(Editor in charge: momo) Author Angel C’s personal space in spring