Taking stock of the top ten SEO events in the SEO field in 2011

Author：Eve Cole Update Time：2011-12-31 17:37:18

2011 is coming to an end, and many websites are busy making year-end summaries and taking stock of the year. It is also necessary for SEO people to understand the development of the SEO circle, at least to know how SEO has developed and changed in the past year. , and some important events happening in the SEO industry. Xiao Jun will share with you several major events in the SEO field in 2011. Let’s review them together.

1. Google PR value update

The first update of Google PR value in 2011 was on January 21. This PR update is the first update after half a year. For webmasters who are looking forward to or need PR, it can be regarded as a gift from Google in the Year of the Rabbit. The New Year gift on the website, due to the long interval between updates, seems to have aroused the atmosphere that everyone started to downplay the role of PR from that time, but it was just the beginning.

The subsequent PR updates were even more irregular. There were actually three major and minor updates in two months. Many new sites went from 0 to 3 or 4 overnight. Once again, everyone believed that the new sites had good quality. PR is not a legend, and these updates have also weakened the role of PR in the eyes of webmasters, or even ignored it. There was even news that the PR value was canceled because Google changed the PR query API interface.

The last PR update was on November 8th.

2. Baidu and Sina get involved in SEO and SEM training

2011 should be regarded as a relatively popular era for SEO training. In addition to other SEO training institutions, even Sina, one of the four major portals, and the leader of Chinese search engines are also involved in this field. To be honest, I was really shocked when I heard the news. Most people think that this is competing with small and medium-sized SEO training institutions. In other words, from the perspective of Sina and Baidu, it may be to standardize the industry. After all, their noble birth gives people a much higher degree of authority. It also issued industry-recognized professional certificates, which attracted many people.

However, it seems to have stopped since then, and there is little news about the two of them. I don’t know when the Sina SEO certification training channel and SEM training channel have been closed, and now only the words “Ended” are left in the visit.

3. SEOWHY ranking fluctuations

As one of the most authoritative SEO websites in the SEO circle, SEOWHY can be said to have played a decisive role in the development of domestic SEO. Due to the silence of Dianshi, SEOWHY has become the most popular website for SEOER, whether for learning or communication. At the same time, it is also because SEOWHY’s own achievements in SEO have won the admiration of SEO personnel. The ranking of the word SEO has been maintained in Baidu and Google for two years. Although there are many people who optimized the word during this period, his ranking It has always been unbeatable and has always been regarded as an SEO myth.

However, nothing is absolute. In April, SEOWHY's ranking suddenly dropped or even disappeared (some time ago, the homepage was blocked), which caused a sensation in the SEO circle, and many SEO personnel began crazy analysis. There are various opinions and speculations. Although those of us who do SEO know that ranking fluctuations are normal, it is a bit uncomfortable for a website that has been stable for several years to suddenly experience fluctuations. It can be seen that the performance of an authoritative website in SEO can attract the reaction of the entire SEO circle.

Of course, it was expected that the ranking would be restored later, but since then the SEOWHY main website has disappeared from the SEO ranking (although it is now ranked on page 75, it is not much different from disappearing).

4. The ridiculous SEO competition in the e-commerce circle

In recent years, an SEO competition has been held every year. The purpose is to promote the development and progress of the SEO industry and to discover more SEO experts. Of course, many SEO experts have emerged in the previous years. It can be said that those SEO competitions were very important. Successful. Of course, an SEO competition was also held in 2011. The name of the competition was "E-commerce Circle SEO Competition". The keyword e-commerce circle was designated as the keyword for the competition, and the final ranking result was taken as the score. Due to various reasons, the competition showed a cheating trend, so that even the competition prize money was delayed for several months, which really became a failure in the SEO competition.

5. Release of Search Engine Optimization Guidelines

For those who do SEO (full name is search engine optimization), being able to get the search engine optimization guide, whether you are a novice or veteran of SEO, is a material worth referencing and learning. We have always done SEO based on our own practice and exploration. As well as learning from the experience and experience of our predecessors, we cannot have a good grasp of the requirements and attitudes of search engines. The official release of search engine guidelines by search engines undoubtedly promulgates a standard and measurement standard for the majority of SEOERs.

Although many people have said that the optimization guide is very general after its release, but from another perspective, if search engines directly tell everyone how they judge the criteria and the ranking mechanism for website weight, then this has already set a rule. It is said that rules are dead, so it will be very common to take advantage of loopholes, and there will only be more chaos. So I think it is enough to give a rough evaluation standard. For those who really know how to grasp it, it is enough to do a good job in SEO.

6. Baidu database error

Although Baidu's technology continues to improve, there will always be times of negligence. In July this year, a database error occurred, which made countless webmasters crazy.

The first is the change in collection. Almost all websites’ collection data has changed several times. Some have directly changed from tens of thousands to tens, and some have changed from tens of thousands to hundreds of thousands. At that time, my blog The collection has changed from hundreds to thousands. Although the increase in collection is abnormal, it is somewhat surprising, but the decrease is different. I watched my website collection suddenly change from tens of thousands to dozens of items. , the gap and panic are naturally huge.

Later, the site command became abnormal. Later, I learned from the Baidu Webmaster Club that it was due to a system update error, and it took about four or five days to return to normal.

7. Closing the SEO tool Yahoo! Site Explorer

Whether you are an SEO or a webmaster, I think you should be familiar with the Yahoo! Site Explorer tool. This is a tool used to query external links. It is also one of our most commonly used SEO query tools because it can It is a good display of the distribution of effective external links, which is very helpful for our website SEO analysis.

Unfortunately, no matter how good things are, they always pass away. Finally, Yahoo! Site Explorer said goodbye completely on the evening of November 22. Although there are some SEO tools that can query external links, they are still far behind Site Explorer.

8. The miracle of BSG

BSG is the abbreviation of Baidu SEO Guide website. This website is a public welfare website created by Liu Huanbin. Due to the support of many SEO sites, the SEO ranking has reached the top of the homepage in less than two months. Although there were fluctuations along the way, But overall it's very stable. It has also created a legend of “Give me a link and I can do anything”.

9. The popularity of Baidu weight

This is also a new concept that has been spread among webmasters since Google’s PR update was abnormal. The reason why it is a new concept is because this concept does not come from Baidu official, but a rating standard developed by developers based on the Baidu weight of the website. Although it is not as intuitive as PR, it is also highly favored by the majority of webmasters. At least it can be used as a reference for judging the Baidu weight of the website.

After Ziai Station, many Baidu weight query tools have appeared one after another, but as far as the current reference level is concerned, everyone prefers the rating of Love Station.

10. China SEO 8th Anniversary MADCon Conference

I believe many people would not know that SEO has been developing in China for 8 years if they do not know about this conference. MADCon invites well-known domestic SEO practitioners to participate and is also known as the top SEO event. This time The conference gathered SEO industry elites such as Lee, ZAC, Le Sishu, Wu Wei, Xing Tian, robbin, Xingjian, Liao Xiaomi, and Charles, which attracted much attention. Their experience sharing will also influence a large number of SEO novices or SEOs. Practitioners.

Although there are only a dozen hours left in 2011, we will still look forward to the new 2012, whether it is life or work. Finally, I quote a paragraph from a NetEase special topic to end:

We still have it tough: this year will surely be remembered. The life we choose must be a glorious life; the faith we insist on must be the correct faith. If we try our best, we will be able to rush to the promised land.

Let’s hit the road while we are young, with the original passion, pursue the original dream, and experience the first experience! Goodbye lifeless life!