Having abundant link opportunities is a great advantage for a website in the face of fierce competition. For any optimization project, the author will focus on link building and link content collection and optimization. When carrying out link building During the process, a detailed 6-month plan will be developed to complete it.
1. Review of link information
The ideal way to launch any website link building campaign requires the use of existing link profiles and some early link resources. In the link treatment review, we do not compare our competitors’ link profiles with our own. The author The recommended best practice is to understand what we have, and then analyze how we can make these link resources closely related to the customer's ultimate goal.
1. Determine the audit content
Link data review seems simple. If you don’t have a clear goal and plan, you will miss everything during the review process, and even ignore some of the content that is very important for optimization. Here the author summarizes the usual optimization There are some things that are often done when handing over a project.
Link type: From the perspective of SEO, webmasters hope that the link building process will be more diversified, multi-channel and multi-scope. Therefore, in the early stage of optimization of any project, the breadth and effect of link resources will be gradually established. During the handover of the project The previous optimization data should be analyzed first, and the types of link resources should be organized and clarified to facilitate better operations in the later period and to maximize strengths and avoid weaknesses.
Anchor text: Before optimizing the project, the webmaster and the client will negotiate and formulate the necessary keywords for the site. Once these keywords are determined, they will not change. This also determines the anchor text during the external link construction process. During the project handover When doing this, you need to repeatedly determine the main keywords, secondary or tertiary keywords of the site, and do not change them at will.
Similar IP clusters: There are two purposes for collecting and organizing this data. One is to analyze the areas where the people who visit the site are mainly distributed. The other is to use these IP addresses to analyze which user groups the site attracts, and can target These groups allow for better marketing and optimization.
Link locations on the page: Be familiar with each page and the location of each link on the site, understand the overall structure of the project, and do related preventive work.
Website link sources: Understand the breadth of the website’s external links and analyze the quality and effect of external links.
2. Action steps taken
If you only rely on the webmaster to conduct a comprehensive review of the above content, it seems very difficult. You can use outside forces to help you.
Learn from the client: Analyze data from previous reports, starting with project optimization until now, in a linked list.
Listen to customers’ opinions: Communicate and communicate with customers again to understand the extent of deviation from customer goals in the current optimization process.
Tools to use: Use your favorite and most trusted link analysis tool.
2. Market prospect analysis
After reviewing your own link resources, you should go out to observe and analyze the world of external links. In the process of market prospect analysis, the author believes that there are two most important points: competitor link data analysis; opportunity mapping (link opportunities and subject areas).
1. Competitor link data analysis
Analyze the link profiles of your main competitors and analyze their link resources according to your own link needs, rather than finding out the shortcomings or bad links in their link building process. Of course, you can learn from their shortcomings. Discover your shortcomings and correct them.
Use competitor link research to identify opportunities, whether direct or indirect. For example, in the process of analyzing opponents, you find a stronger competitor, then you directly acquire or establish a link relationship with them, thus gaining a direct opportunity; if you determine the interests of a specific website or a group of specific websites, base market, then this is considered an indirect contact link, and you may find the customer groups you need from these websites.
2. Opportunity mapping
At this stage, communication with customers is the most critical content, because it can help you truly understand different customer groups and small branches within the customer group. Remember your goal is to find link opportunities or identify more niche markets; explore more subject areas.
Action steps to implement: Understand who your competitors are; Analyze your competitors’ link profiles – using the method described in the previous exercise; Benchmark your competitors’ link profiles – your profile against your competitors’ average numbers How to stand out in comparison? Identify key opportunities based on competitor link profiles (direct and indirect)
3. Development strategy
It’s about turning your priorities into something actionable, setting a clear link-building strategy that takes into account the weaknesses you’ve identified, and taking advantage of obvious opportunities, both internally and externally. strategy.
The above is the planning that needs to be done in the first month of the 6-month plan for link building. Without good business awareness, it is difficult to gain a foothold in the market. Without a good link building foundation, it is difficult to survive in the optimization market. This is what the author believes of.
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