For a website, the importance of external links is self-evident. External links mean weight. With enough weight, even reprinted content can still be included, and the ranking can be greatly improved. For a website, external links can be said to be a more important resource than content. Content and user experience can bring long-term development of the website, while external link construction can increase website traffic in the short term. Think about the core algorithm of search engines. What is it? It is the analysis of links and weights. In the face of high authority and large number of external links, factors such as title, keyword density, and meta have become trivial details.
Where there is demand, there is supply. External links have gradually become a resource that can be bought and sold. Direct purchase of links has become the choice of many webmasters. Although the search engine webmaster guidelines generally have a negative and critical attitude towards this kind of behavior, link buying and selling is still hot, thus spawning many link buying and selling alliances. For many high-authority websites, links undoubtedly bring new sources of income to the website. As grassroots webmasters, how do we view the purchase of links? Should we buy them or not?
From the perspective of webmaster link building, the benefits of buying links are self-evident. First of all, for grassroots websites, before the traffic and popularity increase, it is difficult for influential websites to link, and this further restricts the inclusion and ranking. Purchasing links for new websites can shorten the initial development period of the website, allowing the website to Rapid and stable development. Secondly, link building is a very tedious task. Buying links can focus the webmaster's energy on the development of the website itself. Buying links is actually the website's advertising investment, which is essentially the same as buying advertising space. .
The disadvantages of buying links must be mentioned. The first is that the website that buys links has too many external links or is of low quality, causing search engine penalties. However, in fact, many link alliances are gradually improving the approval and screening of websites that sell links. , it is unlikely that a website with a high weight will be punished. The second reason is that the weight fluctuates due to broken links due to renewal or other reasons. This requires the webmaster to purchase links in batches multiple times, and at the same time do a good job When it comes to renewal and maintenance, while buying external links, you should also pay attention to content construction and the development of natural links.
The Internet is essentially a business. As an individual webmaster, I feel that there is no need to care about search engines’ advice to put user experience first and not to buy links. User experience is important. Search engines can bid for rankings, and individual webmasters can purchase links to increase their weight. What's wrong with that? Of course, purchases must be made step by step, and there are things to do and things not to do, so that you can achieve excellent results in website development.
Thanks sinreal for your contribution