Let me first explain to you what a global perspective is. In my eyes, a global perspective is divided into three aspects. The first is the need to have a combined score for the entire website. A truly successful website must have a very high combined score. , instead of having only one or a few high-quality pages, each page should be carefully designed and able to provide value to users. This means that our focus should be on the entire site. The second perspective refers to the entire Internet marketing, and a truly successful website cannot rely solely on SEO. SEO is just one method in Internet marketing. The third perspective refers to the perspective of the entire Internet site. We need to determine the basic Internet site trends. Then let me continue my explanation with you.
First of all, regarding the internal aspects of the website, I have seen too many corporate websites with only one home page ranking, and the inner pages are basically useless. How can a website like this be called a successful website, and how can an SEOer be called an SEOer? If the internal pages of our website cannot be ranked and cannot generate value for the website, then it will be a spam webpage that will only drag down the website. Destroy the overall quality of the website. So why does a website that only has rankings on its home page still rank despite this situation? That's because all websites are like this, and search engines have been raped. Because a spam website is better than no website at all, search engines can only rank spam websites at the top. At this time, if someone notices the internal globalization of the website. This heterogeneous website will easily be boosted by search engines and quickly surpass other websites.
What is the reason why only the home page is ranked and the inner pages are not? First of all, everyone only pays attention to the ranking of a few core keywords. They think that only by ranking the core keywords can they prove their strength and complete the boss's tasks. assigned tasks. In fact, some SEO operators have not paid attention to the ranking of internal pages at all. They have not considered the ranking factors of internal pages in terms of website structure. They have not considered the need for ranking of internal pages in resource allocation, and all resources have been directed towards the home page. Finally, some bosses leave the SEO business to SEO service companies. SEO service companies only pay attention to speed and money, so they cannot do it so well. They only need a few keywords to make a deal. I hope this situation will not happen to you again, because optimizing the website requires global consideration.
The second is overall Internet marketing. SEO is only one part of overall Internet marketing. We also need other marketing methods to promote SEO. In fact, other marketing methods can have a good promotion effect on SEO invisibly. For example, our company advertised on CCTV, and many people came to search for our company. In this way, search engines will think that our company has an audience, and the power increase in this regard is also very high. For example, we use video marketing to upload some of the things we share to video websites, but if they are not clear, we can guide others to our website to download clear videos and ask for a reply. In this way, we can create the appearance that the content of our website is of high quality, which will also have an excellent promotion effect on the website. So optimization is not just SEO. Factors beyond the scope of SEO may become the biggest factor in our SEO competition, and these factors are not easy to find, unlike collecting and external links. Therefore, when we are doing SEO, we must clearly understand the entire Internet marketing and use it to promote our SEO.
Finally, there is the trend of the entire Internet. You may think that this has little to do with SEO, but in fact it has a lot to do with it. Let’s break down the several development stages of the Internet in just a short period of time, from the initial portal era to the search era to the current social era. Nowadays, social media marketing is also in full swing. Search engines attach the most importance to social factors. The most prominent one is Baidu Share, a social tool. Baidu has made it clear during the testing phase that it can promote rankings. I believe that as long as we can correctly use the Baidu share button, we can also promote the weight of the website. For example, if you have a large number of fans on Tencent Weibo, you can synchronize it to your Weibo every time you publish an article. In this way, your fans will see your article through Weibo, which will also help search engines increase the weight of your site. So instead of doing those outdated forum external links and blog external links, it is better to do social external links that search engines value more. This is the trend of the entire Internet site.
Of course, it is best to use the three together. I believe that in this era when search engines have matured and there are not many secrets, the competition is who has more resources, who has better thinking, and who has better vision. Perspective is the first step in everything. If you see it wrong, even if everything you do next is right, it will only make your mistake more serious. Therefore, everyone must take a broad view in order to survive in the competition for a long time. This article is originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ , first published by A5. I hope that after reading this, everyone will have a broader vision and a more comprehensive understanding of SEO. Thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012