Anyone who knows a little bit about website SEO optimization will know that the most important task of website optimization is the optimization of the website itself. This is also the basis for website optimization work. Nowadays, most website construction companies are only building promotional websites, and they are just blindly pursuing beauty and grandeur, but they all ignore a very important point, that is, whether the website is in line with marketing. Here, Soba Optimization website manager, senior SEO engineer, and online promotion and marketing planner Bian Shuncang will use his many years of website optimization and marketing experience to teach you how to diagnose the situation of a website from a marketing perspective.
1. Website domain name diagnosis:
Including length, whether there is "-" between characters, whether it is easy to remember, domestic domain name or international domain name, etc.
2. Title, Description, KeyWords tags:
Too little means that resources are not fully utilized; too long can easily be seen as cheating, so tag content must be arranged reasonably.
3. JavaScript:
Originally, this scripting language had many advantages, but the search program did not understand its content.
4. Website structure diagnosis:
Whether to adopt a vertical structure or a flat structure, and what is the connection structure between the various web pages within the website.
5. Website external link diagnosis:
If a website has neither external links nor links to other websites, it will definitely be inactive.
6. Web page file name diagnosis:
Including the name of the directory, whether it is in Chinese or English, or the abbreviation of Chinese Pinyin.
7. Is it a dynamic or static website:
In theory, dynamic websites are less likely to be indexed, and static pages are much better.
8. Website content diagnosis:
How much of the information is a summary of experience written by oneself, how much is translated, and their proportion in the website.
9. Website update frequency:
How often does it take website owners to update their website, or add, delete, or modify some content?
10. Text editing and page relevance diagnosis:
Keyword selection and its layout, density, etc. in the web page.
After a website is launched, it is not only for users to see it first, but also for search engines to like it first. Therefore, building a marketing website is the prerequisite for website optimization and promotion marketing work. After you have a very stable position on the search engines, you can revise the website. However, I would like to advise everyone here to be cautious when revising the website after its ranking is stable. It is best to slowly revise it bit by bit.
The above content is originally provided by Soba Optimization website manager, senior SEO engineer, and online promotion and marketing planner Bian Shuncang. If you need to reprint, please indicate the source: admin5 webmaster network
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