Preface
Baidu is becoming more and more user-friendly. How long can the traditional SEO methods survive? In daily life, the friendly way we usually interact with people is to think from others' perspective. So in the future, do we need to know how to think from others' perspective when facing search engines? What? Building a website requires innovation. Innovating ideas for building a website also requires innovating ideas for operations, publicity, and SEO. Will our constant imitation and pursuit of trends be favored by search engines? Baidu is a machine, but those who control "him" and develop "him" are smart humans. Baidu will always put its own development and the interests of "other" customers first. Baidu's experience with human customers will become increasingly better, and at the same time it will become more and more demanding on our webmasters, because "other" customers "It has developed to the point where our webmaster has become extremely dependent on "him". We are anxious when Baidu does not include it, and we are even more anxious when Baidu ranking falls and is K, isn't it? Obviously "he" has been very successful, so what site will "he" like in the future? Many well-known sites themselves have many fixed Visitors, there is a big difference between Baidu building a good relationship with that kind of site and trying its best to help a site that relies entirely on Baidu. Let's take a look at how Baidu becomes more and more humane.
1. Can Baidu distinguish originality from pseudo-originality?
You can do your own experiment. Original content may not necessarily rank high, and pseudo-original content may not necessarily rank poorly. Even reprints can have good rankings. For example, an article has been reprinted N times, but it has basically been included. Baidu is the leading search engine in China and has humanized identification of original and pseudo-original content as well as collection. However, Baidu has always been cracking down on fake originality and collection. Baidu's humanization is to include more help that is beneficial to people's needs and value to customers. If you can't read a paragraph of text, Baidu can't understand it at the same time. Furthermore, the purpose of our website is to make it for people, not for machines. Therefore, we have returned to the origin of website development and serve the people in a down-to-earth manner.
2. Baidu knows that external links cannot be posted
Baidu knows that it can make a great contribution to building external links and promoting our website at the earliest. At the same time, it will bring many related visitors and increase the popularity and fans of our website. Baidu gets "angry" when people start using Baidu to build external links. Baidu itself is a search engine. I don’t think it will do any great harm to “him” himself by passing some weight to our webmaster to increase publicity and traffic. It is when we continue to deliberately provide some information that is not helpful to Baidu's customers in order to promote our site, so that Baidu's customers do not really use Baidu to know how to gain their own experience. At the same time, our vigorous promotion of our website and the increase of external links have caused a significant decrease in Baidu's customer experience. Therefore, probably because Baidu knew about it, it began to strongly resist external links.
3. Does Baidu experience have weight?
Of course, Baidu has the highest level of support and love for its own products. Many webmaster friends already know that the external links of Baidu Experience have been added with the nofollow tag. nofollow is an attribute value of an HTML tag. The meaning of this tag is to tell the search engine "Do not follow the link on this page" or "Do not follow this specific link." The nofollow tag means that it does not transfer any weight. When many webmasters exchange links, some dishonest webmasters will add it. Nofollow tag. This technique is called "black hat". So why did "he" add the nofollow tag? It's obvious that Baidu is gradually hating deliberate SEO techniques. Many friends have also said that the SEO industry will gradually be targeted by Baidu until it becomes difficult to move forward. So what should we do? Develop your own independent visitor group and build a website for people. Baidu is also a person.
4. Does Baidu like external links?
As SEOer says, “Content is king, external links are king.” Personally, I think “external links are king” mainly depends on the quality of external links. When we don’t deliberately send out external links and SEO is not popular, it is usually the customers of our website who “help” us send out external links for publicity. Because our content is excellent and helpful to customers, customers will collect it themselves or share it with others. How does Baidu look at external links? The main reason is that external links can bring traffic to our site. If there are too many external links, will it make "him" feel that we are very popular? Then can "he" not give us weight? Of course. It must be high-quality external links, preferably closely related to the theme of your own website. Spam external links are actually useless, but external links that can bring traffic are also very good. However, with the development of Baidu's humanization, we must pay attention to natural enhancement of external links, and cannot suddenly increase the number. Consider and analyze this human being specifically for yourself.
Afterword
If we put ourselves in our shoes and think about how we would operate Baidu as our own, we will definitely make ourselves more and more perfect to please more customers. Only in this way can we continue to develop and improve ourselves. In addition, with China's large population, the market will only get bigger and bigger. Therefore, we should also carefully consider the ideas, processes and purposes of our website. People need to look forward and see if those successful websites rely as much on search engines and Baidu as we, small and medium-sized webmasters, do?
Everyone knows that there are various signs indicating what the problem is, and how long SEO can last is just around the corner. At the same time, with the progress and humanization of Baidu, I think SEO technology will also reach a higher level. As the saying goes, the Tao is as high as the devil. Don't be sad, everyone. We mainly focus on building useful sites in a down-to-earth manner, and put our customers' experience first like "him". Only customers like us, how dare "he" not like us? "He" will only like customers and regard them as God. We must continue to learn from successful sites in order to make a difference. The above are all personal opinions. Please retain the copyright of "Huaxia Floor Heating Network ( http://www.dinuan58.com/ )" when reprinting the article.
(Editor in charge: Chen Long) The personal space of the author Huaxia Floor Heating Network