I accidentally saw a topic "SEO goal, to make money or to package the brand". I want to say that SEO that is not for the purpose of making money is all done by hooligans. Many people see this topic and relate it to whether it is possible to have both fish and bear's paws. Story, don’t you have to have your cake and eat it too? Is the purpose of SEO to make money or to package the brand? I don’t think the two are contradictory or antagonistic. Instead, the two coexist. SEO’s The ultimate goal is to make money, and in the early stage of packaging the brand, we use a tree as an analogy. Brand packaging is like the root system of the tree. Only by burying the roots deeply can we absorb more nutrients and flourish. If you are prosperous, you will be fruitful.
Plant a tree - bury the roots deep
As we all know, if you want the saplings to grow well when planting trees, you must first bury the roots deeply and have sufficient nutrients. Therefore, when we define website users, our users are like our tree roots. We must provide them from the beginning. Sufficient nutrients for them to absorb, and then, when the nutrients are sufficient, the tree roots will spread out in all directions without limit. The wider the tree roots spread, the more nutrients are needed, so we need to replenish nutrients in real time, so When the tree roots spread to a certain extent, the tree roots can independently search for nutrients to supply the saplings, so that the saplings will thrive and eventually grow into towering trees! For example, on the Real Name Network Marketing Forum, I came to the Real Name Network The forum started out as a place to absorb the nutrients I needed. As I slowly grew here, I finally believed that I could independently absorb external nutrients to supply the forum, and then provide more tree roots with sufficient nutrients. Thus diverging step by step, we eventually become a solid root system and a solid force for Huidao.
Nurturing trees-paying attention carefully
It is still the principle of planting trees. If we want the trees to grow well and bear fruit as soon as possible, we must care for them carefully and pay attention to them with love. The behavior of pulling out the seedlings to encourage them to grow is absolutely undesirable. The same principle applies to doing SEO. If you want to make money, you must first build a good brand, such as promoting your personal brand, and carefully build your personal brand. When you build your brand, you will naturally make money. There is a saying The saying goes like this, when you successfully sell yourself, then you have succeeded. Zhu Weikun is a very typical example. A friend asked: "What is your impression of Zhu Weikun?" One friend said, "Zhu Weikun, I remember you." It is conceivable that the name Zhu Weikun is in How many people have already planted roots in their hearts. Because of friendship, sincerity, and sincerity, he has won everyone's recognition and a personal brand. He is successful. Of course, when a person successfully markets himself, then of course money is not a concern. Down.
Picking fruits - happy harvest
When we have done the first two steps, planted trees carefully and cultivated trees with heart, as time goes by, we will also reach the harvest season. The saplings will gradually grow from a small sapling under our cultivation. The branches grow leaves, and finally bloom and bear fruit. This is of course the step that everyone is most happy to see. The purpose of planting trees is so that the trees can grow up and give us the results we need. The same is true for SEO. The purpose of SEO is to rank, and the purpose of ranking is to build a personal brand. After creating a personal brand, it will naturally bring us Benefit. Therefore, the ultimate goal is still the same, to pick the fruits that we have worked hard to cultivate and grow.
So if we use the structure of a tree to comment on SEO work, then I would say that users are the roots, brands are the branches, and making money is the fruit. The deeper the roots are, the more prosperous the branches will be, and the more fruits will naturally be harvested. It only represents my personal opinion. If everyone has different descriptions, you might as well share them.
(Editor: Chen Long) Personal space of the author Wang Haiyan