In the past 20 days, I have been doing SEO for the keyword "Henan SEO". Some time ago, it ranked second. Then I wrote an analysis of how I ranked second for this keyword. The result is this The day after the article was published, my blog ranked first when Baidu searched for this keyword, and it has remained so to this day. However, when I was chatting with a slightly knowledgeable customer, his words reminded me of a serious problem. He said that generally customers who are looking for someone to do SEO do not know what SEO is, so they will not use "Henan SEO" Search for this keyword. Inspired by the customer's language and some of my own analysis, I came to the conclusion that the keyword setting method of "place name + seo" is wrong. Next, I will analyze it from the following aspects:
First of all, how common is the keyword setting method of “place name + seo”?
This question is actually of little significance. You can search on Baidu using "place name + seo". For example, if you search for "Henan seo", you will find that many websites are optimizing with this type of keywords as the core. Looking at the friendly links of these websites, almost all of them are link anchor texts of SEO in certain places. The owners of these websites or blogs are all SEO insiders and even professional SEO practitioners. Therefore, the conclusion is that this method of setting keywords is quite common in the SEO circle.
Second, why is the keyword setting method of “place name + seo” so common?
This problem is actually easy to explain, mainly because of two points. First, SEO practitioners subjectively believe that customers will use this method to search, so they are particularly fond of such keywords. The second is because this idea of SEO practitioners has been verified by Baidu Index. Taking the keyword "Henan SEO" as an example, the Baidu Index shows that there are about 100 searches per day. I believe that other websites and blogs named after regions plus SEO must have read the Baidu Index before setting keywords.
Third, why is the keyword setting method of “place name + seo” wrong?
To say that this method of setting keywords is wrong should subvert the views of many people, because as mentioned above, this method of setting has become widespread. But what I want to ask is, how many of those who use this keyword setting method and achieve the top three rankings on Baidu can receive business volume that is equivalent to the search volume displayed by the Baidu Index. For example, if the daily Baidu index of Henan SEO is 100, then the number one website should have at least 90 visits every day. Assuming that every 500 visitors make one transaction, at least one SEO project should be accepted that week. In other words, we can receive at least 4 projects a month. Okay, I would like to ask those SEO practitioners who have ranked a "place name + SEO" type keyword first and the search volume displayed by Baidu index is greater than "Henan SEO". Can you receive 4 search optimization projects a week? ?I think it’s very difficult. First of all, as mentioned before, companies or other websites that really need to do SEO basically don’t know what SEO is. They may use various other types of keywords to search, but it is basically certain that they will not use them. "Place name + seo" search method. Of course, there are two exceptions. One is that professional Internet companies want to find senior SEO talents to carry out difficult search optimization projects. However, in this case, they may directly find those so-called top 10 experts to cooperate, and they should This search method will not be used. Another point is that this customer knows a little bit about Internet marketing and what SEO is about. This is why he may search like this, but the proportion is too small. The second point that proves that this keyword setting method is wrong is about the Baidu Index. In fact, SEO practitioners with independent blogs or websites in each region contribute a large number of related keyword searches every day. For example, if you are doing SEO in Zhengzhou, then you may search this keyword every day to see if your ranking has changed. If there are a hundred SEO people like you, then the Baidu Index will rush directly to 100 per day. In other words, most of the "place name + seo" related keyword search data displayed on Baidu Index are created by peers, and some are even generated by software, which is basically inaccurate. This is also the reason why although some websites rank first for core keywords, their daily traffic is still much lower than the search volume displayed by the Baidu Index. For example, my blog ranks first on Baidu for the keyword "Henan SEO", but in fact the traffic coming in through this keyword search every day is less than one-tenth of the Baidu index.
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