Event review: On June 22, Baidu, the leader of domestic search engines, launched a large-scale K site. Many grassroots webmasters added a bit of irritability in this hot summer. The webmaster forum is extremely popular every day, and 89% of webmasters All have been affected. Later, many webmasters set up an anti-Baidu alliance to retaliate against Baidu and click on PPC ads like crazy.
6.22 Event data survey line chart
Looking back, more than two months have passed since the incident. Were you a calm fighter or a radical resister? As a member of domestic Internet practitioners, we should all have a more in-depth reflection on this incident. We might as well make an assumption. Suppose you wake up one day and find that all search engines around the world are closed. So where will the domestic webmasters go? From this assumption, the author believes that we as webmasters need to make certain decisions in operating the site. Change and having our own user group is the foundation for the successful operation of the website, so that we can remain invincible in the turbulent search engine environment.
Search engines are just a channel to get traffic, not everything about the website
Remember, as a search engine, it is just a channel or tool for you to get traffic, it is not the whole website. Or some people may sound a little unbelievable, thinking what can you do without search engines?
The answer is simple, that is to build a brand. A brand is a symbol, which is not limited to a corporate brand. It can also be a personal brand, such as Master Zac's SEO daily blog. Lu Songsong’s Lu Songsong blog. I believe that many webmasters are very familiar with these blogs and have subscribed and collected them. This is actually a brand effect. Even if the search engine disappears one day, the traffic obtained from subscriptions and collections must be These two waves can and will not be missing. Of course, building a personal or corporate online brand does not happen overnight. Webmasters need to take a long-term perspective and formulate a complete website operation idea.
What visitors like is truly reasonable
If we want to analyze the reasons for the occurrence of the K incidents in the above incident review, then we can roughly say that it is mainly because the K sites ignored the user experience and relied purely on SEO to gain traffic. Nowadays, SEO has been defined as an indispensable part of website operation. Regarding SEO, we can simply say that we target search engines and use some tricks to target spiders. However, we should not forget that as a search engine company, its hundreds of cutting-edge engineers also It is not a vegetarian. The ultimate goal of SEO is users and conversion, so whether it is external links or content, anything that goes against the user's wishes will be subject to search engine politics.
Many webmasters tend to fall into the mentality of eager for quick success and blindly believe that traffic to the website means sales. This is a wrong mentality. If the two are to have an equal relationship, the premise is that we have to define traffic, which is traffic with deep interaction. Deep interaction means that the website and the visitor are not just simple A single relationship, but more importantly, what does the visitor gain from this website? Obtain the latest knowledge from a professional blog? Obtain the latest news from an information portal? Learn the pros and cons of a certain type of product from a corporate website ?
Attitude determines everything
"Attitude determines everything." This is a sentence said by celebrity Milu. This sentence also applies to domestic Internet practitioners. Every webmaster has a different view on website operation. When a website is first launched, you can’t wait to put pop-up ads. In fact, this behavior is one of the biggest mistakes in website operation. To achieve the ultimate goal of website operation, users are inseparable. This kind of operation model of killing the goose and laying the eggs will prevent your website from getting further development. The correct attitude is to create truly valuable content for your users. When users get the information they want, they will naturally become the medium for site promotion. Then naturally you can minimize the impact of search engines. This is what is called Brand marketing. The article is handwritten and original by the webmaster of Sad Songs http://www.yy521.com/. Please keep the source when reprinting, thank you!
(Editor: Yang Yang) The personal space of the author BBK