The first book written by ZAC was "The Practical Code of Internet Marketing" (hereinafter referred to as "Net"). Although this book has been continuously reprinted, it has received rave reviews. But in comparison, it is "SEO Practical Code" (hereinafter referred to as "SEO") that really won him a high reputation in the industry. It has not only received unanimous praise from experts, but is even now regarded as a must-have for SEO by some webmasters and SEOERs. Checking out the SEO tool books shows its high status in the world.
Classics are worth chewing over and over again and applying what you have learned
Why is this happening? I think it is the abnormal SEO craze in China that makes "SEO" so popular. ZAC even revealed in the preface of "SEO" that after the publication of "Net", domestic webmasters continued to raise opinions about the SEO content in the book. It is too thin. It is in compliance with this trend that "SEO" has endured for a long time, and even a revised edition was published not long ago.
The author also preferred "SEO" before and kept reading it. It was not until I tidied my "book bed" a few days ago (I couldn't sleep without tidying it up) that I "discovered" "Net" again. After re-reading it, I felt that "Net" was right. Even until now, the grasp of the relationship between SEO and Internet marketing in "Net" is exactly what webmasters currently ignore - SEO is just one of the Internet marketing methods, and any marketing (including Internet marketing and SEO) must be creative first. ("No creativity, no eyeballs"), as long as you really do other online marketing well, SEO will naturally be good.
Indeed, "Net" places special emphasis on the basics - many people (including myself) think they understand but do not pay attention to them, but in fact they do not understand these basics: "Internet marketing is not a shortcut to get rich quickly (it requires long-term accumulation to acquire users). Trust, build a brand)", "The prerequisites for website profitability (profit in online marketing): good products (core competitiveness of the company), target traffic, and a website that can sell things", "Profit model of the website: selling products (services) or Selling advertising and 'When will the website's profit model be determined?'"
A brand website cannot be supported by keywords, and neither can a traffic black hole.
These are indeed the most basic things in Internet marketing (including SEO), but "simple does not mean easy". If you do not solve these most basic problems, no matter how good your SEO skills are, you will not be able to do a good job. SEO - Just as everyone has been staring at the "traffic import black hole" of the "Taobao" keyword "Maibaobao", but now there is no "traffic import black hole" of "Taobao", but the Baidu Index of "Maibaobao" is still As high as 11186, other keywords are still strong - it is still a trustworthy website in Baidu's mind. This is the real SEO effect.
A few days ago, I went to a friend's company to look at his website. His website is booming. From the average daily IP address of less than 500 at the end of last year to nearly 4,000 now, he asked me if it could reach 7,000 IP by the end of the year, but I understood that he was "Fanque Anzhi" "The ambition of Honghu is great", my heart is far more than this number!
I said that you have developed fast enough, and now you need to stabilize and develop: first, create new content, write new ideas on others' "badly written content", and at the same time, create a new sales model on the basis of ensuring the quality of sales services (let customers It feels a bit new and different from others); secondly, on the basis of improving the conversion rate, we must strengthen brand marketing awareness and planning, gradually build the brand, and do not blindly "send external links." The most important thing is to let potential users and search engines trust your website, and gradually reach the point where when Baidu searches for popular keywords in the industry, the "Add to Baidu homepage" prompt will appear under your website, so as to "let everyone tell everyone", that is what Kunming dialect says "If you have enough to eat (you will succeed)"!
In fact, this is the "target traffic" emphasized in "Net". In "SEO", ZAC also said: "If your website does not make money by clicking on ads, a large amount of invalid traffic will flow into your website, wasting your time in vain. Bandwidth resources increase the load on the server, and such invalid traffic is of no benefit." But unfortunately, too many people still pursue search traffic too much, even to the crazy point of "Baidu makes people laugh but dare not not laugh, Baidu makes them cry but dare not not cry". Such a disregard for the basics of online marketing does not want to really do a good job in SEO. , making it into a brand is undoubtedly a fantasy.
Indeed, ZAC's "Network" emphasizes the basics that must be known, and is not as professional and in-depth as "SEO". For example, in the book, ZAC has always emphasized that "online marketing, content is king", and a special chapter emphasizes the principle of "content writing". In "SEO", "content planning" is only briefly mentioned. However, if there is no solid foundation of basic skills, there is no such thing as "content planning". Then the better the SEO is, the more it will fall into the situation of "so poor that only SEO is left". "The content is just meaningless keywords interspersed" quagmire.
Another example is "external link building" and "differentiated selling points" that everyone has a headache about. In fact, "Net" has pointed them out one by one, and there are many successful cases. The problem is that we just want to listen to the "unique martial arts skills" of lofty words and great wisdom. ", ignoring these most important things that can help us "eat a big meal".
For example, we only need to study hard and do well in the "website copywriting" mentioned in the ZAC book, and then do one or two of the marketing methods such as "article marketing" and "event marketing" to achieve the ultimate perfection (such as Lu Songsong "Blog comment promotion"), then will you still worry about external links?
It’s not that you can’t do SEO, but if you narrow down online marketing to SEO, then don’t do it as soon as possible. Not only will your website not do well, but you will also harm yourself – turning yourself into a mechanical “SEO ranking tool”; if you use SEO as a It is a marketing method in Internet marketing. If other Internet marketing methods are done well, then your SEO effect will naturally come naturally.
In fact, compared with "SEO", "Net" is more worth cherishing in ZAC's own practical cases. ZAC's significance to grassroots webmasters who are still struggling in the "hunger and cold" can only assert that "in the era of individual webmasters, in our (2005) The first webmaster conference was over.” Cai Wensheng, the “former grassroots”, understood better. He said in his recommendation on the back cover: “ZAC is in a foreign country with no background and no connections. Starting from scratch, it has already I have successfully made a living from the Internet for four or five years!”
In fact, what Cai Wensheng has not pointed out is that ZAC was 35 years old when he started blogging in 2005. Compared to other successful people, ZAC is closer to current webmasters and SEOERs, and his experience can be "imitated and copied." , as long as you don't follow others' opinions, grasp the development trend of this industry (this can only be truly achieved by continuously deepening the industry), calmly analyze your own advantages and disadvantages, find the place where you can maximize your advantages, and persevere in doing a good job. Based on the blog (website) content and services, find the best channel to promote yourself, stick to it, and continue to amplify your advantages, you will definitely succeed.
Perhaps compared with 2005, competition is much fiercer now, but time will never make people successful. Some websites started in 2003 are still "cheating external links" and "cheating traffic", ZAC said in "Net" : "In most social networks, a small number of super users deeply influence the direction of the entire community and control the main content of the community." "When I was writing a blog, I noticed that the famous IT blog Hongbo (keso) was a major domestic bookmark (at the time) "The main user of 365key, one of the websites, the articles he recommended often appear on the home page." So ZAC left a comment on his blog to attract Hong Bo (keso) to pay attention to his blog, and then wrote articles based on Hong Bo (keso)'s preferences, and the results were very good. This was ZAC’s initial “momentum marketing” with the help of well-known industry figures. In fact, in the end, ZAC achieved success by taking "situational marketing" to the extreme.
Then ZAC also used e-book promotion and other methods, but his promotion was first based on content marketing, and he continued to explore in this aspect. For example, he was the first to conduct domestic blog interviews, especially interviewing Matt Cutts and a large number of SEO industry People; for example, he has been committed to establishing his own blogging style from the beginning. This is the key to creating something new based on his own characteristics based on learning and imitation.
The Alexa ranking of ZAC blog is not low, but there are not many external links.
It must be emphasized again that although ZAC is famous for SEO, he constantly reiterates that his blog is not a good SEO sample. This shows from another level that SEO is not the best way to build a brand, and SEO can only be used well when other basic online marketing methods are used. Only then will it really take effect.
Finally, let’s end with the conversation between ZAC and his wife! ZAC’s wife asked ZAC: “Aren’t you afraid that others will steal your job if you tell others these practical skills?” My answer is: “After reading this, most people , will not really practice it.” It is worth pondering not only our learning attitude, but also "Why does ZAC have to tell others all these practical skills"? (This article was originally published by gouyn12. All rights reserved. You are responsible for the article. For reprinting, please indicate the original source of the article in the form of a link http ://www.gouyn12.com/e-marketing/337.html )
(Editor: Yang Yang) Personal space of author gouyn12