A few days ago, I read a lot of articles analyzing Baidu 6.28 update. One of the analyzes caught my attention and made me confused for a while. I instantly felt that I had no confidence in Baidu optimization. This analysis is: Baidu algorithm update may make us all bid. After calming down, I thought about it for a while and felt that I couldn't agree with this view. I would like to share my views here to comfort myself, but I don't mean to deny other people's views or attack others.
Event review: While the PR update brought joy to most webmasters, Baidu updated it. I believe that 90% of webmasters still remember this. The inclusion of most websites has dropped to the bottom, and most webmasters have The joy that I had just felt fell off the cliff and was shattered into pieces. The previous hard work was basically destroyed in one fell swoop. However, the rankings of some sites did not change much, and my site was no exception. It was psychologically depressing.
Event analysis: Regarding this incident, many webmasters have also conducted a lot of analysis on it. The large-scale decline in inclusion should not be very unexpected, because Baidu has been adjusting its algorithm since entering 2011. Baidu rankings, inclusions, and external links have all experienced major changes, so Regarding this incident, many webmasters analyzed that this was because Baidu was updating its algorithm, trying some new algorithms, or Baidu had some problems while updating its algorithm. Some webmasters also suggested that Baidu's move was intended to promote its own Baidu Statistics. To this end, some webmasters did experiments. They installed Baidu Statistics on the first night and found data that they thought had been deleted the next morning. The third type is Sister Gu’s PR update, which makes most of the hard-working websites feel happy. In order to attract attention, Baidu also made an unexpected update to attract everyone’s attention. Of course, for this kind of analysis, I don't think so. After all, Baidu accounts for more than 70% of the domestic market share. It is already a star and attracts enough attention. A few days ago, Robin Li was extremely envious of unknown entrepreneurs who received no attention.
My point of view: No matter what kind of analysis, there is one thing that I agree with, that is, although Baidu has reduced the number of website inclusions, overall, the Baidu ranking of the website has not changed much, so for Baidu algorithm updates If we are asked to bid, I don’t think it is reliable. Assuming that Baidu really lets us do bidding rankings, why not just turn the search engine into a page full of advertisements? I think if this is the case, Baidu will not be far away from being abandoned. This will also violate Baidu's role as an advertising company. The search engine serves many Internet users, allowing people to obtain information most conveniently, and always puts user experience first.
Summary: Baidu algorithm update will definitely make SEO more difficult. This is for sure. After all, Baidu is also a business kingdom that needs profits to support, but it is not without opportunities for us grassroots. We still have to do our best. When working, put user experience first and constantly explore new SEO techniques so that you can adapt to changes. If something is inappropriate at the end, please brush it off and make it a joke.
This article is originally written by http://www.cljjw.com Editor in charge: Yang Yang, the author’s personal space