After Baidu’s major update, another batch of sites were used as cannon fodder and disappeared without a trace. Several of the author’s test sites also suffered unequal treatment. After enjoying Baidu’s “rewards”, how can they have to rise again? , so I made a comprehensive analysis of several sites and found that my search engine optimization budgets on these sites are almost equal, but there are differences in page strategies and link building combinations. This reminds me of the current combination of this combination in the optimization industry. Several different types.
1. Authoritativeness-70% page, 30% link building
Usually, a good basic content can bring a solid, trustworthy link profile to a given site. In many cases, this is the condition for the "organic" evolution of a website, and it is also the current optimization of webmaster recognition rate and The combination with the best adoption rate.
2. Perfection-30% of pages, 70% of link building
The perfect ones are usually new SEO webmasters who know some basic knowledge of SEO and all the "rules" of tracking. They are completely obsessed with an ideal and perfect optimization project. They just want to link through anchor text. Improve keyword rankings and think it will work.
It’s time for these perfectionists to know what the “80/20 Rule” is. For the SEO industry under the current situation, search engine algorithms are constantly updated, and its search intelligence is unpredictable. Maybe a link building activity that you insist on achieving for 6 months is far less than your conscientiousness in doing a page SEO.
3. Trendiness-90% of pages, 10% of link building
When Baidu's algorithm was updated again, they repeatedly stated that they would severely crack down on malicious optimization behaviors, such as purchased links, black hat links, etc. It is the dream of every search engine algorithm engineer to make every website page 100% natural content, highly usable, and suitable for user reading. Therefore, page optimization is not only a trend but also a must for future SEO.
4. Destructive - 10% of pages, 90% of link building
For SEO optimization, this may be a large-scale currency devaluation or capital penalty, a large number of paid links, link farms, too many low-value links, aggressive anchor text positioning, what else is better than this combination of optimization Bad? I believe that everyone can give me some guidance on the reasons, and I won’t go into details.
Some people may say that each combination has its certain advantages, because on-page SEO and link building are both very important in SEO work, but the neutrality of each combination depends on your current strengths and weaknesses, and your real-time Diversified optimization methods, deploy your optimization combination.
When you first build a new website, you need to invest in your website structure, keyword research, and page aspects. The mix may be 100% or 90% of the page for a few months. When the structure is in place, you still need to build the content, but you'll also want to keep your link building in gear. For a website, based on the nature of new content, the page may still be 70-80% mixed. For a directory or resource site that has a lot of content, you could go 30% off the page, building the long tail and 70% link building for a while. This mix will forever change as the site grows and your business needs change.
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(Editor: Yang Yang) The personal space of the author thebaiduseo