I believe every SEO person is deeply aware of the importance of external links to a website. According to statistics, external links account for more than 60% to 70% of SEO as a factor in website ranking, far exceeding the importance of internal optimization of the website. . Since external links have such a profound impact on website rankings, let's let the A5 SEO diagnosis and optimization team discuss with you the impact of external links on SEO.
Anchor text relevance is praise
Relevance has always been a very important indicator for search engines to judge the quality of search results. Search engines need to know what your website is related to and which category they should put you in when crawling. This all needs to be done from the website. title, visible text, boldface, H tag, keyword tag, etc., but these alone are far from enough, what the A5 SEO diagnosis and optimization team ( http://seo.admin5.com/ ) wants to tell you here That is, although the content relevance and anchor text of imported links are very important factors in judging relevance and ranking algorithms, search engines will think that internal links still speak for themselves and flatter themselves, and their credibility will be reduced. But if If others say good things about you, it will be more credible. If many authoritative websites link to your website, it is not flattery but the most sincere praise.
Improve website weight and trust
The more external links a certain page has, the higher the weight of the page will generally be, which will also increase the weight of the entire domain name, and the trust of the website will naturally be enhanced. If many people say hello to you , all want to make friends with you unconditionally. If you extend a hand of friendship first, your reputation will naturally increase. The same is true for websites. When many websites point to your website and say hello, they will do it for you. When linked, your website will naturally be recognized among similar people, and its reputation and trust will also increase.
Increase spider crawling frequency and increase inclusion
As webmasters, we are adding fresh blood to our website every day. Whether it is original or pseudo-original, we try our best to update the website content. Naturally, we hope that the new content we add can be quickly crawled and placed by spiders. It will have a good ranking in search engines, and external links are the decisive factor in the frequency of spider crawling. What the A5 SEO diagnosis and optimization team wants to say here is that the stronger the external links, the greater the frequency of crawling by search engine spiders. The more frequently, the faster new content and new pages can be discovered, and the faster they will be included. , if your website has a high weight, the ranking of the included pages will not be much different.
External links are the cornerstone of the entire website. They play a decisive factor in whether they are successful or not. They not only have a very important impact on relevance, inclusion, weight and trust, but also directly lead to differences in keyword rankings and search traffic. Therefore, the A5 SEO diagnosis and optimization team hopes that webmasters can fully realize the importance of external links and accumulate external links to the website step by step. We believe that quantitative changes will definitely lead to qualitative changes.
Editor-in-Chief: Yangyang The author has too much personal space in reality