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As the Internet continues to develop, more and more corporate websites have transformed from a single online business card function to a marketing function, close to small B2C sites, and conversion rate is one of the five major elements of B2C operations. So , what is conversion rate?
Website conversion rate is when a visitor visits the website, converting the visitor into a permanent user of the website, which can also be understood as the conversion from visitor to user.
How to calculate website conversion rate?
Website conversion rate = (number of people browsing the product/total number of people entering the site) × (number of people entering the purchase process/number of people browsing the product) × (number of orders/number of people entering the purchase process)
That is, website conversion rate = orders/visitors = (shoppers/visitors) × (buyers/shoppers) × (orders/buyers)
So how to improve the conversion rate of the website?
The purchasing process is actually the process of getting to know the website > getting to know the company > getting to know the product > getting to know the service > purchasing products and services. Every link in this process is critical. Emmar will focus on the process mentioned above to talk about the company. How to improve conversion rate:
1. Beautiful, concise, stable and fast page
Many business owners like to use import pages to display their corporate image. It feels so "generous", but this will virtually set up an obstacle to marketing. Whether it is viewers or spiders, they will not waste too much time on the huge FLASH. Or when the image is loading, they will "vote with their feet", close the page and leave. ..So a straight-to-the-point page structure will attract more viewers.
In addition, we should pay attention to the page not being too fancy, so as not to overwhelm the main page. To choose a stable server, these two points will not be discussed in detail.
2. Highlight and optimize product information
As a corporate website, company profile and product information come first. I once did a test and added product profile, company profile, industry information, product knowledge, contact us and other columns in the 51.la data statistics. According to column statistics, in addition to the number of imports to the homepage (about 60%), the product introduction attracted the most attention, accounting for about 20%. Therefore, the more detailed the product, the better, the more regular the arrangement, the better, and the faster the search, the better. Enterprise websites should also pay great attention to user experience.
3. Establish a timely communication mechanism
Marketing-oriented corporate websites must move closer to B2C, so it is very important to establish a timely communication mechanism. The more popular customer service systems now, such as 53 customer service, TQ Negotiation, etc., all have free versions. If necessary, they can also be upgraded to VIP version, in addition, you can also use QQ online customer service, which has only one purpose, to communicate directly with customers in a timely and fast manner.
At present, users are accustomed to contacting customer service online, so timely communication can relieve users of various questions, allow users to have a clearer understanding of product performance, price and other issues, and increase users' desire to purchase.
4. SEO is a volume multiplier
If cost is not considered, promotion on Baidu or Google is a good choice. However, in the face of high-priced keyword competition, the importance of SEO comes to the fore. Although SEO cannot improve the conversion rate, it can save a lot of expenses and bring more benefits. More and more stable visits will allow more viewers to discover you. A rising tide lifts all boats. With more viewers, the transaction volume will naturally increase.
That’s all for now, Emmar welcomes everyone to discuss corporate SEO, QQ: 42095857
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