The winter of 2009 was very cold, and it is still chilly as we enter 2010! Looking back at 2009 and looking forward to 10, it has left us webmasters with too much to think about, whether it is Baidu's "11" ranking phenomenon or the recent server "one size fits all" phenomenon. They are all deliberately setting up situations to test our webmasters. After waking up from the trance, we have to encourage ourselves to persevere. What I want to share with you today is some experience in running a regional industry website.
1. The “hidden rules” in the industry. Many people know that there are unspoken rules in the entertainment industry. In fact, the market economy is also full of unspoken rules. When I ran Souke Bar, I made full use of the unspoken rules to achieve success. Industry websites such as my education and training website generally rely on website advertising and commissions (such as enrollment commissions) to make money. However, due to the shortcomings of websites such as low cost, replicability, and easy imitation, the profit model that appears first will soon be used by later generations. If they imitate, then the source of profits for industry websites will depend on business. It is often seen and heard that someone was deceived when he bought something at a high price. In fact, in a market economy, deception does not mean cheating, but it can be roughly equal to marketing. Whoever has a higher level of "fudge" will make more. This is Market economy means marketing = "fooling" the market. As an industry website, it can also be understood as a service website. It mainly acts as an "intermediary" or "media" and inevitably has to contact the leaders of the unit. For example, taking the education station as an example, if you want to advertise in a school, you must contact the principal. Get in touch and think about why the principal wants to pay you advertising fees. In such a realistic society, I think if there are 10,000 reasons, it is better to say one, and that is to give you a "kickback". This is the so-called "hidden rule". Clever use of hidden rules can make your industry website not only popular with "leaders", but also "attract" many peers to advertise on your site. The process of hidden rules: Get acquainted - socialize (treat someone to dinner, sing, etc.) - make "friends" (call them brothers) - sign an agreement - make payments - pay "kickbacks".
2. Return to nature, as simple as hao123. With the continuous advancement of technology, the technical content of websites is no longer the most important means of competition. The key to profitability is to provide practical information. Baidu and Google now like separate static pages, and it is not a bad idea to make industry websites static. It doesn’t make much sense to just be obsessed with code and study and improve it every day. Our webmasters must simplify their ideas, so simple that they can only add, delete, and modify, as simple as only HTML, and “return to the original site” from practical The angle increases the user experience, so that even the stupidest people can find what they want when they go to your site, then your site will be successful.
3. Originality requires a process. It has become an indisputable fact that originality is king. Is it difficult to be original? Before entering the "state", it will definitely be difficult to "rush the duck to the shelves". If you are not original, I advise you to simply give up the Internet. Originality requires a transformation from quantity to quality. You can look at the textbooks that teach primary school students how to write essays, learn how to write narratives, argumentative essays, and expository essays, and write down the basic skills of "cutting" to become original. Decide on a topic, write an outline, and fill in the details.
4. Business should be spread out, and we should be small and strong. The improvement of performance is inseparable from the development of business. You can first run the business yourself to familiarize yourself with the process and details of the business, and then recruit people based on your experience. It should be noted that business takes time. With more business, the content of the website will be richer, and the click-through rate will naturally increase. will get higher. The website should be dedicated and small, not a three-minute crazy idea. The process you need to go through when going out to run business: familiarize yourself with the business - make a phone appointment - visit your home - communicate about the business - come back to summarize. This process is repeated over and over again, and it takes courage and determination to lose a few pounds to succeed.
5. Traffic = profit. Webmasters should give full play to their professional advantages, strive to use their technical advantages to increase the number of clicks on the website, and at the same time carry out business to continuously summarize and improve. If you add a piece of information about training schools to your website and it can rank high on Baidu, then users will be happy to place ads on your site.
"No matter how the situation changes, we will continue to be Diaoyutai." This is what Chairman Jiang said to the country's leaders in Zhongnanhai. Today, our webmasters are constantly testing themselves to break through themselves, move forward step by step, and maintain stability. "Diaoyutai", I believe the leftover is king!
This article is contributed by the webmaster of ( www.soke8.com )!