Network segmentation is the general trend, and various industry portals have sprung up like mushrooms after a spring rain. However, they basically fall into a misunderstanding in terms of website operation. Looking at most industry websites, the operating models are similar, and they cannot find their own unique aspects. Blindly Following the trend, as the saying goes "always imitating, never being surpassed", so more and more industry websites are dying due to the bottleneck of website features and operating models. There are many industry portal websites on the Internet. Today we will take building materials and home furnishing industry websites as examples. Such websites are all operating around home furnishing information and products, but not many have gained popularity. It can be seen that the operation of industry websites is not very good. easy. Website operators must have advantages in a certain industry to win the market. Specifically, they should pay special attention to the following three points:
1. One of the key points: Pay attention to the timeliness and accuracy of website industry information.
Industry information is the core part of industry websites. Effective and timely industry information is what website visitors need. For example, the proportion of decoration industry information provided by Chongqing home decoration website is closely related to the improvement of the website's influence, and promotional news is even more important. Be sought after. In order to make the industry information on the website richer and more timely, it is necessary to ensure that the website information is maintained and updated by dedicated personnel. The update of industry information content also directly affects the inclusion of the website by various search engines. Speeding up the update frequency of industry information will increase the number of sites included in search engines, and at the same time increase the website's influence in the industry.
2. Point two: To become an authoritative platform for market trend analysis.
In addition to frequently updating information content, the website must also grasp and analyze industry market trends, summarize market trends, and provide timely market trends to viewers. Only in this way can visitors gain something every time they visit the site, and can get the latest market developments, so as to grasp business opportunities as soon as possible. For example: Chongqing Home Decoration Network interviews decoration company designers about decoration trends and publishes them immediately, providing decoration owners with timely and authoritative decoration information. Since the source of the information is local designers in Chongqing, it creates authority in the hearts of visitors. . You must know that the current market is a market of business opportunities. Mastering the latest market conditions and business opportunities means mastering financial resources. This is very important to viewers. At the same time, it also reflects the authority of the industry website in this regard, which will give viewers a sense of trust and eventually become a loyal user group of the website, and also increase the traffic of the website. Make the website form a scale effect in the industry.
3. Point three: To become a fast platform for industry products, services and prices.
The key to operating an industry website is to provide products and services within the industry. Mastering this basic point is to find accurate online market positioning and a clear service audience. You need to understand what products and services users need when they come to your website, and what are their prices? These must be presented to the viewer in a timely manner. Satisfy their search needs, that is, establish their dependence on the website.
4. Point 4: Get out of the website and actively carry out offline activities
If you have been using a fixed publicity model, you will basically not succeed; if you are still making external links and posting posts, then please bid farewell to industry websites as soon as possible; if you cannot step down from the high-ranking website, to Among the crowd, failure is the only way out. Actively contact local media, businesses, and visitors, listen to their thoughts and opinions, and actively participate in various offline activities. Even if your website name only appears in an inconspicuous position on a promotional poster, Please don't give up. The more exposure you have, the more attention you will receive!
The above points are some of the experiences I have summarized while operating Chongqing Home Decoration Network ( http://www.zwowo.com ). There must be shortcomings. I sincerely hope to discuss them with all my friends.