Before writing soft articles, you must determine your goals, that is, why you are writing. Search for materials related to the target, and through a certain amount of reading accumulation, understand the composition of the target, analyze its characteristics and find the incision for writing. Finding a good cut can make the user experience value of your soft articles higher. For a description of the user experience value of soft articles, you can search for "The Way of Soft Articles: The Art of User Experience".
A complete soft article has three elements: title, content, and entry point.
one. The title should be drafted first, strive to be novel, and never stop until the words are surprising.
The title is the stepping stone to open the reader's heart. A title that catches the reader's attention can make you stand out among the many articles on the Internet. Before writing soft articles, it is best to develop the habit of drafting a title first. It is easier to grasp the direction of the article with the title as the core. When many people write articles, they usually finish the content first and then determine the title based on the content. Such an approach will make the theme of the entire article very scattered, and it will not be able to effectively highlight the theme to be expressed, which will inevitably fall behind.
two. The content and writing are like running water, and flowers bloom in seconds when writing.
The mind is full of bamboo, and the writing is like a spirit. Before writing, first conceive the general framework of the article in your mind: what is the beginning, middle, and end, and how to connect them. After the rough section is determined, you can focus your thinking on the expression of the content and the modification of the article when writing, and the frequency of brilliant writing will be greatly increased. If written in this way, the article will be more continuous and enjoyable, and others will feel happy reading it and have a sense of identification with the author. If the content is too bland, others will find it boring to read after clicking on it and will usually close the window directly. In this way, no matter how unconventional the title is, the value of this soft article ends here.
three. The entry point, overlooking the Xiaozhong Mountain, understanding lies in the heart
The entry point runs through the beginning and end of a soft article. It can be said that finding the entry point is the core of the soft article. From formulating the title, determining the theme of the soft article, to expressing the perspective of the content, they are all guided by the entry point. The insertion of entry points should be natural and relevant to the content of the article. For example, if I insert www.2gou.com here as an example at this time, it will seem a bit off topic. The advantages and disadvantages of entry point insertion lie in the degree of mastery of the promotion information you need. The most valuable entry point is obtained through a large amount of collection and analysis. It's like you are high up in the sky, overlooking the mountains. If you are at a high enough height, you can clearly see which of the mountains at your feet is higher or lower. A good entry point will make your title more likely to attract readers' attention and make your content easier for readers to identify with. There are three realms of entry points:
1. Demand comes first
What information does the reader need? When drafting the title, highlight this information and spread the content around this information. In this case, after the reader collects the information he needs, and the information is indeed valuable to him, even if he finds that your article is advertising, he will be more likely to accept it.
2. Take the target group as the perspective
Position yourself as a member of the target group and write based on your own personal feelings. In this way, your article will be more credible, and the recommended information will also increase others' recognition.
3. From nothing to something, from something to something different, nothing is different but seeking something new.
The third level is to combine the above two, characterized by being good at innovation, and looking for valuable information that readers or peers (soft article writers) have not touched. In the desert, the first person to discover an oasis owns the entire oasis's water resources. When the second person comes, each person can only get half of it. If a group of people swarm in, the water resources will be quickly robbed and depleted. . The first person has replenished enough water resources and is exploring the oasis ahead.
Rome was not built in a day. Similarly, a good soft copy writer cannot be trained in a day or a month. You need to read more, practice more, and analyze more. No matter what industry you are in, experience is always accumulated. .
Copyright statement: This article first appeared on chinaz and was written by Li Zhou of iGou.com www.2gou.com . Please keep it for reprinting. The more you retain, the more luck you will have. The more reputation you have, the more success you will get.
Thank you Li Zhou for your contribution