On July 7, 2003, when I was only in the third grade of junior high school, a natural disaster occurred in Xi'an: "The No. 611 bus burst into flames." Only 6 people survived in the ruthless fire, and I was one of the survivors. It is still terrible to think about that time. I was comatose in the intensive care unit of Xijing Hospital in Xi'an, desperately fighting against death. With the careful care of my relatives, the diligent rescue efforts of the doctors, and my strong will, I finally managed to survive half a month later. I woke up. I would like to thank my father, mother, sister, and brother-in-law for your careful care. You all cried for me and dried up your tears! It was you who gave me hope of survival. It was you who gave me the strong strength to save me from death. The door saved him. I, Ma Shaoyu, will definitely repay you for your great kindness and virtue!
After being hospitalized for more than three months, I finally walked out of Xijing Hospital. Look in the mirror, hey, I said Ma Shaoyu, what bad things did you do in your last life? God wants to punish me like this. Although I am not as handsome as before, with red lips and white teeth, I am already lucky among misfortunes. 3 of the 6 people were disabled) I, Ma Shaoyu, not only survived, but was not disfigured. It's just that my hands don't look as good as before. Why do men need such thin skin and tender flesh (I often comfort myself this way).
From then on, I was inseparable from a PC every day, so I developed a strong relationship with the Internet! Five years have passed, and IT seniors such as Ma Huateng, Jack Ma, and Robin Li have become my idols. Since I first got to know these three seniors When I was young, I had lofty ideals in my heart, and I had to work hard. I believe that in the near future, I, Ma Shaoyu, will be the second Jack Ma, Ma Huateng, and Robin Li. My name, Ma Shaoyu, will also go to the world Internet. When I told me my ideal, many people laughed at me for being wishful thinking, hahahaha... Fortunately, I laughed at you for not even thinking about it.
For my dream, I fell in love with learning. I, Ma Shaoyu, am not the kind of person who lives one day at a time. In order to realize my dream, I continue to work hard and learn on the Internet. Every day, I will summarize , what knowledge have I learned today, and what new gains have I made. Over the years, I have learned Dreamweaver, Flash, Photoshop, ActionScript, javascript, VBScript, ASP+access, PHP+MYSQL, and other WEB development software and programming languages. There are also well-known domestic CMS system operations, such as Ku6’s PHPCMS, DreamWeaver’s DEDECMS, PHP168’s entire site system, etc.
At the end of 2008, I felt unwell again and went to the hospital for a check-up. Oh my god, I actually had tuberculosis. Alas, I said, Brother Ma Shaoyu, what good things did you do in your last life? Why is it all my fault in this life? What’s even more incredible is that the day after the test results came out, my girlfriend quietly left me. (Sweat, crazy sweat, waterfall sweat, Genghis Khan...) I, who have always been cynical, really had the urge to die at that moment. When my parents found out about my illness, they immediately took me for a comprehensive examination. Yes, it was negative for tuberculosis. , (negative is not contagious, I said you stupid girl, why are you running so fast? But it also allows me to see your true face clearly), looking at the expectations of my parents and all my relatives, recalling these two In the past twelve years, my parents have endured hardships, and I must stand up bravely to fight against all difficulties and the disease. From then on, my daily life included a lot of pills stuffed into my mouth. With the careful care of my relatives and my firm will, I, Ma Shaoyu, defeated the disease half a year later and completely eliminated the tuberculosis virus. I, Ma Shaoyu, went to Guimen Pass again.
Maybe everything is God's arrangement. During the treatment period, after my hard study, I mastered website production, website promotion and optimization, and the principles and methods of website profitability. Therefore, I decided to make a website that provides learning resources for everyone. Nowadays, there are so many college students. I want to let friends without academic qualifications and those with academic qualifications who have difficulty finding jobs know more about the development trends of the Internet and let them know more about it. Knowledge on making money on the Internet!
Just do it, I established the website Dianjing E.com - Webmaster Assistant - Online Earning Secretary. The content of the website summarizes the following plan:
1. Introduce the development trends of the Internet.
2. Provide text tutorials and video tutorials on website production so that everyone can learn to make websites.
3. Provide website promotion planning and promotion skills so that everyone can learn to promote the website.
4. Provide resources on how websites make money and let everyone know how websites make money.
5. Provide website profit resources; let everyone know how the website makes money.
6. Provide downloads of essential resources for WEB development.
7. Provide website design materials and pictures
8. Provide the latest industry news and information
After more than two months, which made me unable to tell the difference between day and night, it is finally online. For those who want to learn website production and make money online, Dianjing E.net provides you with the latest and most reliable resources. Welcome to visit this site! Let’s briefly talk about the principles of website profitability and the methods of website profitability.
1. Eight principles of website profitability
Rule No. 1: Don’t break up when you’re together.
Today's webmasters are afraid that users will be wronged when they come in, so they often prepare too many chairs for them to do. Create a forum and set up dozens of columns. Ant.com allows people to show off their treasures and create dozens of categories at once. Mr. Fan created a CBD China website, compiled a lot of columns, and created a forum with a large number of directories. What webmasters think is: users can accurately find the place carefully prepared for them in the near future.
And the effect? Quite the opposite: the more rooms and chairs there are, the fewer people sit on them. Focusing on user needs, the more thoughtful you are for users, the worse the effect will be. Everyone is an expert, so I won’t tell you why. Why is the effect poor? This is "to do scattering", not "to do gathering". There are too many wives and no one to cook.
How to do Ju? I can’t explain it in a few words. Different websites have different styles and different methods. After the "gathering" is completed, there are people, and the desire to spend money is cultivated, is it not easy to "gather"? Hard drives are sold all over the street, just slowly add more.
The second principle is to have fun and have different effects
Having fun is to attract people, but its function is to retain people. You must first attract people before you can retain them. When looking for pleasure, you must first show it to the users, and then let them do it. Once you do it, you must be happy immediately. You cannot do it for a long time without being happy. Having fun is the prerequisite of love. Only after you are happy can you have love. So the design of this music is very important. The display of joy is also very important. The specific display has two aspects. On the one hand, it is the stimulation of "things", that is, showing happy things to users, whether it is a beautiful UI, interesting feedback, or points title; On the one hand, it is the stimulation of "people", that is, to show how happy those buddies who have found happiness are. Many websites have active user rankings, but this kind of ranking only makes the buddies who are famous on the list feel better. There is no excitement for other buddies. For example, the Youbo website has a "Youbo in the Eyes of Others" excerpts of many users' experiences of using it. Although this is still very superficial, it is in line with this principle.
And use is by extension, that is, let users experience it first. After experiencing it unconsciously, it feels good, and the value will naturally appear. If on the contrary, the value of use is great, but users need to work for a long time to get this value, most users will die halfway.
The third principle is to be tight and not loose.
We all know that tightness is better than looseness, but how do we make it tighter? I heard that there are surgeries in hospitals that can make people tighter, but some people failed after the operation, ruptured, and became even looser. Many websites also have this problem. Douban circles make people tight, but many communities also have circles, but users are very loose. What is the problem? Two aspects, product aspect and operation aspect. In terms of products, in order to make it more convenient for users to establish one-on-one relationships, in addition to simple friends, Douban also has evaluations such as "useful" and "useless" that can be fed back to users. Therefore, the most important thing is It is to strengthen user-visible feedback. For example, if someone replies to your post, there will be a reminder, and a warm reminder in the reminder copy "XX has replied to your question. Among so many people, he has replied to your post. Hurry up and say so." Just take a moment." In terms of operations, users need to feel friendly in advance. Users who contribute content for the first time are the ones most looking forward to feedback. In terms of operations, website service staff need to encourage new users in a timely manner so that the website becomes the user's first friend and is enthusiastic. Friends, not cold friends.
The fourth principle is to be truthful and not false.
It is a process for a website to go from virtual to real. The best thing is to be able to hit it with one hit. If you cannot have something that touches the nerves of netizens at first, then you have to keep trying. But once you find a point, you must concentrate on it. strengthen. The core value must be made explicit, and all website navigation, copywriting, and process page guidance should strengthen this value point.
Finding this value point is not easy. To be truthful and not false is actually to highlight the core value and deepen a core value. You can't scratch the surface or hide it. If users want to see it, you have to give it to them. You can't mosaic it. Don’t let too many features and content take up too much of your page, highlight your core values.
So looking at practice from another perspective, it returns to the essence of this class, design business. Design your website like a business. Whether you can create scarce value for customers is the core.
Rule 5: The content of the second layer determines everything.
The "layer" here refers to the concept of "layer" of the website interface. Generally speaking, new websites have limited popularity due to lack of content, so the design of the "layers" of the interface should generally not exceed 3 layers. Once it exceeds the third level, the user has to click 4 times to enter the destination interface, which is very annoying. It is no less annoying than when you are already horny and naked and your dear is still undressing unhurriedly, not going to bed. But take a shower. Even for a large website, once the design exceeds three levels, you should "make a lot of determination".
The first level is the door of the website. It can be as simple as Baidu, Google, or as awesome as Tianya. If you want to experience all the delicious food, you will be sent to your door first. It can also be as complicated as major portals, or even serve you more comprehensively, like Huajunxian. Lets you choose the server channel. No matter what kind of first level, people can accept it.
As for the ultimate goal of the third layer, it is the Kung Fu of the Eight Immortals Crossing the Sea. It is the second layer that determines the future, destiny, viscosity, fun, cola, usefulness and other functions of a website. The competition between websites with the same theme and content is not about competing for the door, but about who can do the second level better. Once the second layer is done, your website will be half done.
The second level of content is the key to in-depth interpretation of website positioning, promotion enhancement, and popularity screening. Si Jian said that the game column in the "travel community" is very popular. If this phenomenon occurs, and it is not the travel column that is the most popular, the key lies in how you do it on the second level.
Rule Six: Don’t turn netizens’ scores and titles into used packaging bags.
The establishment of this law should be said to be the project that has been studied the most. It took more than two years to study this proposition. The key is how to turn the current "used packaging bag" into "LV", or at worst into "Shanda Paul" or "Maxima Leather Goods". No matter what kind of website, the user's score system and title system should at least be part of the website's profit model and popularity aggregation method.
Unfortunately, there are not many people studying this topic at present. Everyone regards the user's score and title as a "used packaging bag". No matter how exquisite the design is (such as the outer packaging of high-end wine, the Mid-Autumn Festival is here, Those colorful mooncake boxes of various materials are going to the trash bin again, which is really a distressing waste of resources).
All websites planned by Hushe ideally closely integrate the score system and title system with the website's popularity aggregation and profit model. Of course, this involves the establishment of a game rule and the completion of a branch system and title system. Design is much more complicated than designing a website theme. However, once the design is successful, its effect is obvious.
This topic cannot be discussed in detail, because different websites are equivalent to different clothing fabrics, and the final design effect is equivalent to the finished product, whether it is fashion, labor protection clothing or raincoats, depending on the material of the fabric. But there is a standard: if you cannot use scores and titles as the glue or profit method of the website, your design is to deal with, ignore, not pay attention to, or even do not deeply study the mentality of the users you want to network with. .
In fact, it is not difficult to study this. After two years of research, I finally realized the nonsense and I especially admire Shi Yuzhu. It doesn't take a lot of thinking. His "Journey" is so perfect. In comparison, other game websites are too childish, and text websites are all unreliable and irrelevant. Study it, study this rule thoroughly, and use this rule, the website will truly enter the marketing era from the era of technological victory.
Rule Seven: A slow or finished website spells death.
If an unfinished project is called an unfinished building, then the website will always be an unfinished building. Once completed, it means death is not far away. The construction speed is too slow, which is the same as the completion.
Rule 8: Websites are not planned and designed but operated.
There is no way anyone can plan and design a website that is destined to succeed. To measure the genius of a website's planning and design, look at how many imitators there are within 12 months. Therefore, any genius design and creativity is just like showing off your own treasure to satisfy your vanity. After showing it off, if only people praise it but no one imitates it, you have to think about it: These people who praise me are fooling me. In the past, there was a technical threshold. In recent years, even junior high school students can become famous hackers. Talking about the technical threshold is really too big.
In the Internet age, everyone is wearing the emperor's new clothes, and they always feel that they are wrapped up beautifully and tightly. In fact, everything is naked. Gone are the days of winning with ideas, winning with creativity, winning with design, and winning with technology. The Internet has entered an era of winning with operations. If you don’t understand Internet operations (which can be simply understood as: operation and marketing), you should stop playing on the Internet.
2. Website profit methods
How does a website make money? How many good ways are there to make money? If I want to run a website, how do I find profit points? Which kind of website is suitable for me? "Five years ago, I started from traditional business with this question in mind. Entering the Internet….
I believe that this kind of issue is also of concern to many website operators or friends who are interested in website operation. Here is a brief introduction to some of the profit methods I have learned about. I hope it can be a little inspiration and help to you.
The website’s profit method one: the website’s personal trading platform service (C2C) model
The representative website of this method is eBay (Electronic Bay). Its trading method is mainly in the form of individual bidding. Among the website companies listed on Nasdaq, (as far as I know) it is the one with the highest market value (510 billion), slightly higher than Google (about 50 billion) and Yahoo (about 48 billion), which is enough to prove the impact of this kind of online personal transactions in the United States and other developed countries...
On the other hand, I heard that a friend went to the United States to study. After arriving, he purchased many supplies and books he needed from the website. When I left the United States, I bought these supplies and books through the website, which is enough to prove that this business model has been accepted by the public.
In China, there are about three larger C2C websites, eBay (now acquired by eBay), Dibao (owned by Alibaba) and Yipai.com (a partnership between Yahoo and Sina). The operation of this type of website has a large audience, it is difficult to establish credibility, and the cost of promotion and operation is high. It is recommended to use this type of model with caution unless you have sufficient advantages and sufficient funds in a certain professional field.
Website profit method two: online advertising
Online advertising is a relatively common way for websites to make money. It comes in many forms, from banner and LOGO advertising to Flash multimedia animations, online movies, etc. Judging from the charging method, it is now more popular. Most of them charge per click. Search engine websites such as Google and Baidu mainly adopt this type of advertising. Google's revenue of US$3.1 billion last year (US$1.46 billion the year before) basically came from this type of advertising.
Advertising revenue can also be achieved on your website. As long as you have a large number of browsing groups (preferably a certain type of professional browsing group), you have the conditions to charge for website advertising. Of course, you can also make advertisements for large websites. Partners receive certain profits. In addition, the concept of "narrow advertising" is now more popular, which is to target more professional browsing groups instead of general traffic, so that the proportion of effective users will be greatly increased.
Website profit method three: SMS ringtones and other mobile operating services
The Internet SMS ringtone download that has emerged in recent years has not only brought more thoughtful services and more exciting ringtones and MMS messages to mobile phone users, but also provided major websites with a very good profit model of converting popularity into profits. Once SMS ringtones Its operating income accounts for about 40% of the total income of the three major domestic portals, which shows its importance. In a few years, the number of domestic SMS ringtone service providers (telecommunications value-added service SP) has reached about 1 to 5,000, and the professional SMS ringtone website "Pocket Link" was listed on Nasdaq last year... If your website has good traffic, you can also make some profits by cooperating with a professional SMS ringtone SP providing website. Of course, if you have more investment and technical strength, you can also become a member of an SP. , but now SP generally has a downward trend from the perspective of market performance...
Website profit method four: online retail (B2C model)
When it comes to online retail, your first thought may be to Amazon. Yes, Amazon is the largest online retail store in the world, with sales of more than 6.9 billion US dollars last year. There are also many B2C retail websites in China, such as Dangdang, Joyo.com, etc., and each major website basically has its own online mall... There are generally two methods of operation for B2C online retail. One is to sell the products you distribute yourself through the Internet; the other is to establish an online retail platform to allow more merchants to sell their products through this platform. In China, there are still some bottlenecks in online retail methods, such as trust issues in capital flow, underdeveloped logistics, etc. Therefore, many online retail in China are in the information flow stage. The specific implementation is often "online matching, offline trade". Flower websites have found a very feasible operating model under the specific domestic conditions, which is to cooperate and graft the Internet website with flower shops in various places, successfully solving the problem of logistics localization, and flower websites and flower shops in various places have formed a network. The relatively mature and standardized internal settlement mechanism provides users with a better remote flower delivery platform, and some websites have even launched global flower delivery services.
The fifth way to make money on the website: charging for special information
If you frequently browse the Internet, you will often encounter information on some websites that must be registered users to read, and some even require paid users. This is the type of website special information charging service.
For example, there is a lot of information on chemical websites that cannot be read by non-users. This is related to the characteristics of the chemical industry. Its rich products, frequent price changes, and relatively strong corporate financial strength have laid the foundation for many chemical companies to be willing to pay to read some market information. Relevant information or historical data.
In addition, there are some talent websites, e-books, dating websites, online movies, and many other important information, which are only for paid users...
Website profit method six: B2B trading platform
If you frequently browse the Internet, you will often encounter information on some websites that must be registered users to read, and some even require paid users. This is the type of website special information charging service.
For example, there is a lot of information on chemical websites that cannot be read by non-users. This is related to the characteristics of the chemical industry. Its rich products, frequent price changes, and relatively strong corporate financial strength have laid the foundation for many chemical companies to be willing to pay to read some market information. Relevant information or historical data.
In addition, there are some talent websites, e-books, dating websites, online movies, and many other important information, which are only for paid users...
Website profit method seven: software downloads
Software downloading can be said to be a part of online retail, but the products it sells are software, which can be downloaded directly online without the need for logistics and transportation...
Nowadays, most domestic software downloads are free, and many software companies take advantage of the Internet to provide online upgrade services. This is also a good way to promote interaction with users.
Due to differences in spending power and consumption habits, a large proportion of software downloads from English websites are paid software, and even shared software has a usage period. This provides a good sales platform for many practical small software. In our case, Among the people I have come into contact with, there is someone who designs small English application software by profession, 1 sells it through the Internet, and it is said that the business is not bad.
Eight ways for websites to make money: Internet access services
Indispensable for the development of the Internet are Internet services, such as corporate website construction, domain name registration, server virtual host rental services, website promotion services (search engine optimization), website operation consulting services, etc. Since the Internet has become an integral part of the economic system and life An important part will require a large number of Internet service providers.
Website profit method nine: online games
When it comes to online games, you will immediately think of Shanda Legend, and of course NetEase's Westward Journey, etc. I don't like playing games, but I still pay more attention to the market brought by games. Shanda has established an online game kingdom and has become the domestic website company listed overseas with the highest market value1, which shows the hugeness of the online game market.
There are many ways to make money: as long as you can think of it, user needs
There are many ways to provide services on the Internet, too numerous to mention. As long as you can think of it, as long as it is what users need, it may become a component of valuable services, and it may become a source of profit for the website. The essence of the Internet is innovation. As long as we continue to innovate, we will definitely find more and better ways to make money...
This article was originally written by: Ma Shaoyu - Wyuweb ( http://www.wyuweb.com ), please indicate the source when reprinting, thank you!
Author Shaoyu's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.