All of us SEOORE should have had a website that we optimized. Suddenly, overnight, the ranking of the website dropped from the homepage of the search engine to pages ten, twenty, or even further. Some said that the ranking disappeared. In fact, this statement does not mean that the website has actually been dropped by search engines, but that the ranking has just dropped. The main reason for this situation on our website at this time is that the search engine algorithm has undergone new changes. When a site is measured by different standards, of course the results will be different. Let’s analyze the main reasons why SEO optimization website rankings decline:
If only a part of the page keyword rankings have dropped, or the keyword rankings of many pages are very poor. This may be due to the following reasons:
a. It is possible that we have used unfair SEO optimization methods, which is what we often call black hat or SEO cheating;
b. Search engine major update, that is, they use new algorithms to rank websites;
c. You have done something that violates the new principles of search engines or the rules that were allowed before the algorithm was changed. Now it is a violation, so your website will be punished;
Generally, the pages that appear on the website disappear, which should be due to the following reasons:
a. Your server fails at a critical time (that is, when the spider goes to your website and finds that the web page cannot be opened) and cannot be accessed normally;
b. There is a robots.txt problem or a writing error in robots.txt on your website, causing all the searched pages to disappear;
c. Use severely prohibited cheating methods to cause your website to be removed from the database by search engines;
Of course, the points analyzed above are only the main reasons. Let’s analyze them in detail below:
1. Start with the basics: Has your server been unable to be accessed normally in the near future? Inability to access the server normally is one of the most common factors that leads to a decline in rankings, so as administrators we must frequently test the server.
2. Do you use a robot.txt file? If so, have you modified it recently, resulting in some syntax errors that prevent search engines from indexing your site? (Errors in the robot.txt code or incorrect placement of robot.txt may lead to many unpredictable error factors. If you want search engines to include your entire website, you do not need to place the robot.txt file. By default, search engines Your entire website will be included.)
3. Have you continuously optimized your website recently? Potential errors that can result from internal modifications include:
a. Optimize a certain keyword too much (whether there is a large number of keywords), such as modifying title, meta and other tags.
b. Changes in the internal link structure, especially the link text; if the link structure and link text are modified for the purpose of optimization, you will fall into a filtering trap, especially the misuse of keywords, resulting in excessive keyword density.
4. Have you established links with cheating websites?
5. Are you being punished for copying content? Some examples are as follows:
a. The entire website uses the same template;
b. Use the same template as other websites;
c. Your competitors mirror your website;
d. Redirect from an old domain name to a new domain name.
e. Over-reliance on robot.txt to guide spiders to include your website;
6. Does your website advertise on some large websites, but the ads have been removed recently? (Advertise on some large websites, especially text ads. This is very helpful to improve the ranking of your website. Once the link is removed, the ranking will naturally decrease.)
In fact, for those of us who are in contact with SEO every day, when our website has an unclear ranking drop, we should look for the reasons from these places. Everything happens for a reason, believe this sentence. As long as we do our job well, ranking will not be a problem.
Author: Harbin Xushi Website Design Original text: http://www.06xushi.cn
Thanks to Virtual Reality Design for your contribution