For those domestic website managers, the quality of the website's ranking in Baidu will directly affect the traffic of their own website, and in turn affect the website's income. Therefore, under normal circumstances, when webmasters optimize their websites, they will also perform relevant operations specifically for Baidu. Although, many websites currently provide website SEO tutorials. At the same time, many current webmasters also have some website SEO skills. However, for many webmasters who have just learned SEO technology, their optimization methods still mostly focus on updating website content and increasing the number of external links. In fact, just doing this is not enough. Perhaps many webmasters have experienced a sudden drop in the Baidu ranking of their website, and this often leaves webmasters at a loss.
Usually, at this time, many webmasters will think that their website has been demoted by Baidu due to excessive optimization; in addition, some webmasters will think that this is because Baidu is in a normal adjustment period, so as long as By insisting on updating website content and building external links to the website, the website’s Baidu ranking improved again. In fact, both of the above views are somewhat one-sided. So, what is the reason for the sudden drop in the Baidu ranking of the website?
Based on my personal website SEO experience, the author believes that there are many reasons for the sudden drop in Baidu rankings of websites, and content and external links are two of them. Below, the author has summarized some of the five main reasons for the sudden decline in Baidu rankings of websites, hoping to provide reference for all webmasters.
1: Website space issues
Many webmasters do not use independent server space for their websites, but a website space shared by multiple people. In this way, a problem will arise, that is, if other websites under the same IP as your website are seized, it will also affect the weight of your website. Similarly, if a website under the same IP as yours is punished by Baidu, your website will also be implicated. Therefore, when we find that our website's Baidu ranking suddenly drops, we must first check our server space log file to see if the spider's crawling is normal. In addition, you also need to check whether the website under the same IP as your website has any signs of being demoted by Baidu!
2: Website revision or changes in title, keywords and description
After our website is submitted to Baidu, try not to carry out large-scale revisions of the website. Or make changes to the title, keywords or description of the website. These operations can easily arouse Baidu's resentment, or it may think that our website is not a stable and reliable website, and thus be demoted. At the same time, many webmasters often like to make changes to their website codes, which is also an unwise approach. In the process of website management, we try to make changes to the website in one step before submitting it to search engines. After Baidu includes our website, if we have to make changes to the website, try to do it all at once and then upload it. Don't change it today and then again tomorrow. Doing so is a taboo in website SEO. Therefore, webmasters also need to pay attention.
Three: Website content
Website content is king, this is a reason for all website SEO operators. After all, content is the foundation and soul of the website. At the same time, website content is also the most prone to problems in optimization. For example: If we excessively engage in pseudo-originalization during optimization, or excessive collection, it may lead to a sharp decline in the quality of the website content, and thus be demoted by Baidu. In addition, there is another situation, that is, if our website is a single page, then it is impossible to build rich website content on this single page, let alone achieve perfect internal link optimization, so such a website must It is also very difficult to obtain good weight, so these websites with poor content quality or too streamlined content are more likely to suffer a sudden drop in the Baidu ranking of the website.
Four: Website external links
As we all know, there are many forms of external links to a website. However, the form and quality of many current website external links are not very friendly. Just like external links brought by forum signatures, or some textual external links, etc. These external links with poor quality may also become victims of Baidu’s algorithm adjustment period. Therefore, for webmasters, when we are building external links to our website, we must first ensure the quality of external links. Then while ensuring quality, pursue quantity. In this way, every time our website is adjusted by Baidu, it will not cause a sudden drop in the website's Baidu ranking due to low-quality external links!
Five: Website friendship chain
In fact, for webmasters, friendly links are the most commonly used website optimization method. However, this is also the most easily overlooked factor by many webmasters during the optimization process. Many webmasters will think that the more friendly links a website has, the better. In fact, too many friendly links will cause very serious problems for your website. One thing everyone knows here is that if a website that has a friendly link to your website is demoted by Baidu. Then, your website is likely to be implicated as well. In addition, if the website with which you have friendly links has a large number of friendly links with other websites, the weight of the website that is actually imported to you will also be very small.
In fact, if our website's Baidu ranking suddenly drops, there is no need to panic. As long as we can timely and correctly find all the problems that cause the website's Baidu ranking to drop, and can prescribe the right medicine and adopt the correct treatment method, we will solve this problem as soon as possible. The most taboo thing is to panic when encountering a problem and use various methods on the Internet to perform optimization operations without finding the source of the problem. This may be counterproductive. As long as we find the reasons for the sudden drop in website rankings based on correct analysis, and then take correct measures, we can help our website restore Baidu rankings as soon as possible.
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