The international status of "Celestial Dynasty" is constantly improving. More and more companies are going abroad and heading towards overseas markets. A very important step in the process of going overseas is to build foreign trade websites. For now, domestic foreign trade websites are It's not very good and needs to be improved.
Let’s talk about some shortcomings in the construction of domestic and foreign trade websites:
1. Don’t understand the browsing habits and aesthetics of foreign customers
Domestic web design is basically designed according to the preferences of business owners. Most websites like to use dazzling flash animations and do not pay attention to practicality. They use all JS and Flash that can be used. However, when foreigners build websites I don’t like these fancy things. They need to be practical, clear at a glance, and can reflect the simplicity and grandeur of the website. Therefore, when building a website, you need to pay attention to these things.
2. The website has poor logic and coherence.
The coherence of the page is relatively poor, and the setting is not systematic enough to guide customers to quickly complete the shopping process. As everyone knows, a good navigation system and a concise and clear website structure are important for improving the conversion rate of potential customers. A site with poor coherence is not suitable for a website. It's also very bad.
3. No systematic English SEO optimization
Many old foreign trade website owners think that as long as the foreign trade enterprise website is established, it will be OK and the customer source will continue to flow. However, they do not know that there is also the SEO optimization link. When doing foreign trade, the SEO link is indispensable. In addition to While relying on professional SEO optimization companies, you should also do what you can for website SEO.
4. All Chinese and English websites are placed on domestic servers
Regardless of the limitations of international export bandwidth and the slowness of opening domestic servers for overseas customers, just like when we build an English website, we generally use GoDaddy to apply for a domain name and ixWebHosting to purchase space, and IXWebHosting also sets up a Chinese website ( http://cn.ixwebhosting .com ), this reduces our troubles to a great extent. Website access speed is very important. If the website cannot be opened, the service will be out of the question.
5. The English words on the website are not very ready.
The title and article content of the website should not be too casual. What type of site is it? It is best to have some relevant knowledge in English. You can translate the entire translation software into Chinese and English. This flaw is too big and will make your website unprofessional. If it is a foreign trade website, this is very fatal because you do not understand foreign customers. Cultural background and regional differences will make foreigners think that your company is too one-of-a-kind, and further cooperation will be impossible.
The above five points are not only applicable to foreign trade sites, but also apply to English sites. If you pay attention to these shortcomings, then your site will not have major problems. Good website model , stable hosting space, coupled with effective website promotion, then I believe it will bring good gains to your business.
This article was originally created by Da Mo ( www.zzbaike.com ), welcome to reprint and share! (Webmaster communication group 82468412, welcome to join)
Thanks to Da Mo for your contribution