At present, many companies want to carry out foreign trade business. After all, the cost of conducting foreign trade business on the Internet is still very low, and many companies choose to build websites to conduct foreign trade business. However, there are differences in foreign trade websites for different industries. Many people just use We refer to domestic website designs or some overseas website designs, but the results of the reference are often wrong and cannot be correct. This leads to misunderstandings about foreign trade websites. Let’s summarize the construction of foreign trade websites. The six most common misunderstandings!
1: The English level of foreign trade websites is poor
Many people who build foreign trade websites focus mainly on product advertising and email systems, but do not pay enough attention to the content of the website. They usually use translation tools to translate the original Chinese meaning, but these translation tools are often very effective. Poor, it is easy for English-style jokes to appear, which greatly reduces customers' trust in our website, and they will not think that our company is very professional, so naturally they will not be able to provide you with an order!
2: The website opens slowly
We should understand that the Internet speed abroad is very fast, especially in developed countries such as Europe and the United States. If we open our foreign trade website like a snail under the premise of such fast Internet speed, it will naturally be unbearable. Why does this happen? What about this situation? Mainly, many people choose some cheap hosting space. They may think it is okay at the beginning, but after a short period of time, the opening speed will become slower and slower, and they may even be unbearable. This is usually the case in domestic IDC The purchased space, coupled with the limitation of our country’s export bandwidth, means there is no way to improve the access speed of our website. Here, the author suggests that if you are building a foreign trade website, it is best to purchase foreign website space!
Three: Web page pictures, too much Flash
Many people think that our website must be very beautiful, so they put pictures everywhere. In order to make the website more dazzling, we also create a lot of Flash, or even websites made entirely using Flash. Such websites are not popular abroad. On the one hand, the opening speed is slow, and on the other hand, they generally regard simplicity as beauty, so when building a foreign trade website, you cannot make everything very dazzling. Sometimes simplicity is also very important! Of course, if you make some luxury goods such as perfume, clothing, jewelry, etc. If so, you can still do it appropriately, as long as the relationship between it and the speed is right!
Four: Effective interaction cannot be carried out online
Sometimes the message boards and consultation boards on foreign trade websites are just decorations. Although foreigners fill out the forms carefully, no one responds seriously. This is mainly a problem of website operation and design. When designing, if the message questions can be automatically sent to the company's commonly used mailbox, you may be able to get a certain reply. If I don't often visit the website, and there are no prompts, naturally there will be no way to get effective answers. interactive!
Five: Website content is simple
This simplicity is mainly due to the fact that some companies that make foreign trade websites blindly imitate foreign websites. The pages of foreign websites are very simple, such as Google and so on. However, the pages of these websites are simple, but the content is not simple, so we are We need to work hard on the content of the page. When imitating foreign websites, we only see the form but not the essence!
Six: Website design does not consider user experience
The user experience is not considered here mainly because the habits of domestic users are very different from those abroad. If we design a foreign trade website only according to the website usage habits of domestic users, it will naturally be difficult to reflect the user experience. For example, Foreign websites generally have statements about protecting user privacy, but in China there are generally no such statements, and they are also willing to dig into users' privacy. Otherwise, how could 360 come up with a security product that protects privacy! Therefore, foreign trade websites In construction, we must embody the principle of doing as the locals do!
These are some of the author’s experiences after building foreign trade websites for many years. These misunderstandings were something I often got involved in, and then I was scolded by customers. Later, after continuous growth, I was finally able to build a pretty good foreign trade website, which also made me stay away from it. These are the most common misunderstandings in the design process of external websites. I write them down today in the hope that they can encourage everyone! Source: lady.xdogo.com This is the original first release of the hi shopping guide website. Please keep it for reprinting.
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