The latest "Twelfth Five-Year Plan for E-commerce Development" issued by the Ministry of Industry and Information Technology clearly stated that by 2015, the e-commerce transaction volume will exceed 18 trillion yuan. By the end of 2010, the e-commerce transaction volume will be close to 9 trillion yuan. At the same time, At present, the number of small and medium-sized enterprises that frequently use e-commerce has exceeded 50%. With the surge in China's Internet consumer groups, the current number of online consumers in my country is close to 150 million, and in the next five years, it is expected to be close to 400 million. By that time, China will Becoming the largest e-commerce market in the world will undoubtedly be the biggest business opportunity for small and medium-sized enterprises. It is reported that 90% of them will be engaged in Internet e-commerce marketing in five years. How can small and medium-sized enterprises find a breakthrough in e-commerce? User experience is the core .
Baidu launched Baidu bidding fee service at the earliest. Robin Li once clearly pointed out about Baidu bidding service: "Bidding service is a realization of corporate confidence. Whoever has information about the market will have the confidence to spend money to rank first on Baidu's first page." !" It can be seen from Baidu's rapid development in recent years that this kind of service that dares to challenge user experience has achieved success for many small and medium-sized enterprises. As large enterprises get involved in Baidu bidding, the bidding service also highlights its weaknesses. It is a payment method. When everyone is using it, the price is artificially high and the profit margin is gradually reduced, which loses its original meaning. On the contrary, those websites that always have a large user base have rising profits year by year, so the user experience is better than The bidding effect is more lasting, so how to improve the user experience?
First of all, the website must have the correct operational thinking, the simpler the better. At the end of last year, a large-scale website account leak occurred, even involving some e-commerce websites. As a result, many websites began to strengthen preventive measures in user registration. Registering a website account for a user is usually as cumbersome as opening a bank account. It is worth advocating for the safety of users, but have they considered the patience of users? For example, registering as a member at A5 is very simple. You only need to add a user name, email address, and password. The preliminary work of the corporate website is mainly to attract More network users register, so the simpler the member registration function is, the better the user retention rate will be!
Most of the users who visit the corporate website are potential customers. As long as they are good at inducing them, they will easily make purchases. There is a certain interest relationship between corporate websites and users. This is the most effective way to bond users. How to make users pay or attract them to call for information is the focus of corporate websites. Users can bring us wealth. So, what should we provide users? Services can also produce benefits and "make users feel that the money is worth spending." For the long-term development of corporate websites, we must keep this in mind. Many companies with certain well-known brands took the low-end and low-price route and were able to gain a certain market share at first. However, as users responded to the product feedback, the product soon became unsalable. Brand and user experience are equated, which is more consistent. The consumption philosophy of Chinese consumer groups!
Let users feel their own value. Everyone has strong values, and every industry has leaders. Similarly, users communicate with companies through corporate websites. While discussing business, let the other party feel their sincerity. A successful sale is this sale. After completion, both parties are deeply impressed, and it is a win-win situation for both parties. When users have the same needs, they will make purchases again. At the same time, any industry is related, whether it is providing goods or services or asking for goods. For users, always make users feel their value and continuously deepen their impression, thereby establishing a long-term cooperative relationship and achieving a win-win situation for both parties.
Have a clear position towards users. The target customer group of any company's products is certain, so do not spend energy and time on those non-target customer groups. At the same time, the purchasing power of different users is also different, and the user's professionalism in the product is also very different. Therefore, enterprises should create a profile for website users, then formulate a series of standards, and then classify users into categories to achieve the purpose of maximizing value creation.
Luck is also one of the essential factors for corporate websites. hao123 opened a navigation website, which was eventually purchased by Baidu with a lot of money. Vancl Eslite spent a lot of money on promotion, but it never found a good profit point in the Internet e-commerce market, and the people behind it were all operated by the same person, which is true to the old saying: "Unintentional intervention will lead to success, and deliberate force will not succeed!" Too many things like this happen on the Internet. Enterprises doing e-commerce also need a little bit of luck, just like the 3Q war between 360 and QQ. Is it QQ that blocks 360, or QQ? Completed 360, everyone agrees. For small and medium-sized enterprises, if there is even such an opportunity, just like the line in Song Dandan's sketch: "I ask CCTV to ban me!", the result will not be silence, but the tide will rise even more!
Respecting user experience is the key to the development of e-commerce for small and medium-sized enterprise websites. Only with recognition can there be sales, and only with needs can we obtain a large number of users. The Internet cannot see people, but in the end transactions are all people. This is the Internet. The wonderful thing! User experience is always the top priority and the core of e-commerce! Remove blackheads and shrink pores: http://qudouchanpin.5d6d.com First published in A5, please keep the link for reprinting!
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