The cost of website construction is low and the threshold is low, resulting in extremely fierce and cruel competition. Even if local websites are in a corner, they cannot escape the pressure of survival. Under the market economy, websites pursue maximizing profits (or interests), while netizens pursue maximizing utility (or experience). The contradiction between the two may seem to be opposed to each other, but in fact they are unified with each other and can be transformed into each other. The author believes that from the perspective of website operators, the main goal is to devote themselves to the "three-dimensional" pursuit and convert the utility of netizens into profits for the website:
The first is to increase the visibility of the website and lay a solid foundation for survival. This involves traffic, and everyone attaches great importance to it. The eight immortals cross the sea, each showing his magical powers. In addition to SEO, there are forum postings, writing soft articles, mass emails, Q-groups in the same city, self-questions and answers, outdoor publicity, media advertising, etc. There are many ways to search on the Internet, and each has its own practicality. I will not go into details here. .
The second is to improve the reputation of the website and expand the development path. This is to be like Liu Sanhao in "The Palace Plan", to "have good intentions, say good things, and do good deeds." It is a moral requirement to have good intentions. Websites that do not abide by Internet civilization conventions, such as loading Trojans, bundling viruses, publishing unhealthy pictures, videos, novels, etc., may be quick for a while, but they are destined to be short-lived. To say good things is to provide authentic, credible, effective and usable information, with more professionalism, less mass market products, more originality, and less reprinting, so that it is beneficial for netizens to enter the site. To do good deeds, in addition to relying on website functions to provide high-quality services to netizens, a very important point is to participate in some charity activities as much as possible. For example, you can support a college student or a primary and secondary school student, donate a thousand yuan to the disaster area, participate in public welfare propaganda, etc. If you do it well, you may be able to be published in a local daily and get free news publicity. You can also carry out some environmental protection activities according to local and current conditions, such as organizing netizens to collect used batteries, second-hand exchanges, going to the mountains to clean up garbage, etc., to expand social influence.
The third is to improve the credibility of the website and grasp the key to development. This is to organically combine the virtual economy with the real economy. In particular, websites whose main source of income relies on providing value-added services and charging potential customers among netizens need to package themselves well. If you have the strength, it is best to register a company, or register an individual business owner first. Under the same circumstances, having a public account and office address has obvious advantages in attracting customers. Those who leave a 400 number or an out-of-town phone number are difficult to gain the trust of customers. If you want to further package it, you can use various resources to invite the participation of non-governmental organizations, such as local consumer associations, federations of industry and commerce, youth federations, etc. This is what our 0598 Talent Network does. Of course, it would be best if there is a way to win the support of relevant government departments. List a sponsor or co-organizer and add a friendly link to the local official website, so that the credibility will naturally be improved.
That's it. This article is more about principles and less about practical operations. I believe that all webmasters are very creative and will be able to draw inferences from one example and explore more and better methods of operation and promotion. Finally, I would like to declare that this article was first published on A5 and was originally created by 0598 Talent Network. Welcome everyone to our Sanming Secretarial Forum www.caiyes.cn to communicate and make progress together.
Thanks to 0598 Talent Network for your contribution