Emerging wedding companies continue to flood into the market, leading to intensifying competition in the industry. How to survive in this harsh environment and how to make their companies grow rapidly are questions that many wedding company owners need to think about. Here, the author discusses with you the new marketing model of wedding companies: full-scale online marketing, from the internal business management of the wedding company to the establishment and publicity of external network platforms, creating a one-stop marketing service system, from the inside to the outside. A two-pronged approach will definitely help the invincible and achieve greater development.
Emerging wedding companies continue to flood into the market, leading to intensifying competition in the industry. How to survive in this harsh environment and how to make their companies grow rapidly are questions that many wedding company owners need to think about. Here, the author discusses with you the new marketing model of wedding companies: full-scale online marketing, from the internal business management of the wedding company to the establishment and publicity of external network platforms, creating a one-stop marketing service system, from the inside to the outside. A two-pronged approach will definitely help the invincible and achieve greater development.
1. Strengthen internal management of wedding companies
At present, there are many wedding business management software in the world. The use of this kind of software can greatly improve the internal management level of wedding companies. For example, some management software can provide: front desk reception, information picture and video display, order management and unsigned order tracking, work order management and tracking, member management, income and expenditure management, inventory management, wedding anniversary reminder and return visit record, customer Functional modules such as survey, statistical analysis, basic information setting, and system setting realize perfect process control of wedding services, save costs and time, and improve customer satisfaction. The use of this type of software can, on the one hand, quickly enhance the company's corporate image. For example, when guests come to inspect your company or you attend a presentation meeting, you no longer need a photo album and can directly show your company's professional services and products to guests on your computer. , leaving a deep impression on guests; on the other hand, it can effectively improve the level of corporate management. In the past, paper guest orders were easy to lose and inconvenient to find. It was often difficult to determine how many customers had provided services recently and what services needed to be provided. Wait, and using the software, you can query relevant situations anytime and anywhere; finally, the complete business report function allows you to check the business summary from all angles at any time, so that you can see the usage of resources at a glance. There are currently many wedding management software in use, such as Tiancai Wedding Management Software, Huoren Wedding Management Software, Plato Wedding Management System, Xiongbaobao Wedding Management Software, etc. Wedding companies should learn more about them to choose the wedding management software that suits them.
2. Establish an external marketing system
The external marketing system mentioned by the author here mainly refers to the wedding company's network platform construction and external publicity methods. Previously, we have straightened out the internal management, then we need to create more business opportunities for us through our external marketing system and find Our potential customers sign orders.
1. Network platform construction
When building a network platform, the author hopes to consider it more from the perspective of a marketing website. Building a website that netizens and search engines prefer will effectively increase the website's traffic and improve the website's customer conversion rate, so that more people can Potential customers become your real customers. For example, www.cqweiting.com , www.cqxyhd.com , and www.cqhgy.com are all examples of marketing websites. Interested friends can study them. In fact, a marketing website, simply put, is: good search engine performance + good customer experience.
2. Internet promotion techniques
There are too many articles about online promotion on the Internet, so I won’t list them all here. However, how to apply so many promotion techniques to the local wedding industry may be what wedding companies are concerned about. The author believes that wedding companies’ online promotion strategies It can be summarized into three keywords: region, wedding, region + wedding.
(1) Region
Do you know what well-known local portals, women's websites, forums or local websites that young people like? If you don't know, then you are out and should make up for it. If you know, then you know what these media What kind of advertising spaces are there, what are the prices, and what forms of promotion are available for free. Do you know these? If you don’t understand these, you are out again. As for what to do, I believe you should know it now. .
(2) Wedding celebration
Do you know any of the well-known wedding or women’s portals in the country, including the wedding, wedding, and wedding channels of the national comprehensive portal? If you don’t understand, you should seize the time to learn. Since you are engaged in the wedding industry, I believe that your lofty ideal will not only develop locally. If you don’t even understand the wedding industry in other places, how can you open up new markets? Woolen cloth? If you understand it, great, you have laid a solid foundation for future development.
(3) Region + Wedding
To put it simply, it is an influential local wedding portal. For example, in Chongqing, there is a very well-known local wedding portal - Chongqing Wedding Network. The local wedding portal concentrates the advantages of weddings and regions, and is extremely targeted at people. A very cost-effective online promotion platform for local wedding merchants.
(4) Promotion techniques
Forum promotion: Post posts and brag more in the forum, then you will be able to promote the forum.
QQ group promotion: local QQ group, tell local people what you do.
Search engine optimization: It will be effective without spending money. Of course, it depends on how you do it.
Search advertising: Spending money will produce results, but of course it also depends on cost-effectiveness.
Media resources: With this thing, you can do a lot of things. You can directly use advertisements for promotion, you can promote through soft articles, you can organize group purchases in forums, and you can also cooperate with the media for an event, but the premise is that you cooperate with The media has a good cooperative relationship. Generally speaking, you need to invest a certain amount of money in the beginning to establish a cooperative relationship with the media, and local wedding websites are the first choice for cooperative media.
Weibo promotion: If you don’t understand what Weibo is, you can search on Baidu. Currently, Sina Weibo is doing better on Weibo. Tencent Weibo is developing very rapidly with its powerful QQ resources. Use Weibo to build your own A territory forms a group of fans on the Internet, allowing you to become their wedding consultant. Just imagine, will you have less business at that time? Of course, the accumulation of popularity is a long process, as long as you work hard, there will definitely be success Harvest.
The author here discusses with you the new marketing model of wedding companies under the new form. Some of the opinions may be inappropriate. The author's opinions are purely to attract others. I believe that the above remarks can also be helpful to everyone. With a little help, I hope everyone can finally find a development path that truly suits them.
The first address of this article is Yanjian Internet Marketing Blog: http://www.yanjian.net (please keep it for reprinting)
Thank you Yan Jian for your contribution