Many companies spend a lot of money to build one website after another. Some commercial websites are indeed beautiful in design, but the ultimate goal of these commercial websites is to obtain commercial returns. When they find that the hard-working website has no visitors, the company first I may have thought of looking for some SEO optimization personnel, but then the question arises: should I hire a professional SEO expert or should I find some SEO optimization companies to optimize the website?
Before answering the above question we need to consider the following 7 questions:
1. Goals of website SEO
The SEO goals of each website are different. Some may want to improve the ranking of certain keywords, some may want to obtain more traffic, and some may want to obtain a good website conversion rate.
2. Comparison between SEO companies and SEO experts
If you hire an SEO expert, the overall optimization of the website will be determined based on the level of one person. In this regard, I believe that if the expert level hired is average, it will greatly slow down the website's time. But the advantage is that it can perform SEO optimization and promotion of the website in a long-term and stable manner.
If you are looking for an SEO optimization company, you can get more professional optimization suggestions. However, the disadvantage is that the SEO company will not only optimize your website, and it is possible that some optimizations are just assembly line operations and cannot be targeted. The entire website is SEO optimized.
3. White hat and black hat
Professional SEO personnel will master some "black hat" and "white hat" techniques. The former can improve rankings in the short term, but may be demoted. The latter is slower in speed, but its ranking is relatively stable.
4. Need to find some proof
Whether you are looking for an SEO expert or an SEO company, you first need the other party to show some cases that have been optimized before. This is a prerequisite to ensure the level of quality.
5. Don’t believe the guarantees
There is no way to guarantee the results you will achieve when engaging in SEO optimization work, because the decision-making power is not in your hands, but in the search engine. So when the SEO personnel you find say that they can guarantee something, then you have to be cautious.
6. SEO Timetable
Don't expect to get good rankings in the short term by using SEO. SEO is a long-term process. The website itself needs to be patient enough. Of course, it is a good way to check the optimization results regularly.
7. Price
The biggest advantage of an excellent SEO worker is experience. All the optimization methods they have mastered have been accumulated over many years, so the price of experts is often relatively high. In comparison, if someone is willing to spend a small amount of money to help you improve the ranking of some difficult keywords, then you should be careful. The best way is to consult more than one company. This article is originally from www.tutu001.com , and the source must be indicated when reprinting.
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