As more and more companies begin to get involved in the Internet, SEO is developing faster and faster. Today I would like to share with you some of my SEO experience, which is a complete strategy for optimizing corporate websites. When I was optimizing in the company, I carried out every step very seriously and achieved good results. Today I specially summarized it and shared it with you. I hope you can give me more advice.
Program selection
Corporate websites generally don't have much content, and the focus is on internal layout. If internal SEO is done well, 40% of the entire SEO work is completed. Generally good ones include open source programs such as DED. In addition, you also need to consider your actual needs, such as scalability, stability and security, as well as the program's data processing capabilities, so you must consider them comprehensively. In addition, it is best to choose a program that can achieve pseudo-static or completely static, which is very important in the process of SEO.
URL canonicalization
After the domain name is successfully registered (it is recommended that the registration be filed domestically), you need to do 301 on the domain name and choose a standardized preferred domain for your website, which can more centralize the weight distribution. In addition, you must also prepare a 404 page. Remember to write a company profile on the page, and it is best to bring your contact information. It has its own value both for the user experience and the search engine itself. If there is an error when accessing the website and there is a dead link, a 404 status code will be returned. At this time, it will automatically adjust to the 404 page. Robots block 404, so it is good for SEO.
Practical navigation settings
Navigation is very important to users. The general sequence is company introduction-product center-news center-ordering instructions-contact information-FAQ, etc. Some webmasters will put the news center in the second column for optimization. In fact, this is a misunderstanding. Spiders will give priority to crawling columns that are closer to the homepage. The near here refers to the click distance, so even if it is relatively far back in the navigation, The weight does not decrease with position.
Good SEO layout
Pages that are more in line with SEO layout are generally divided into two columns, and some have three columns. The left side is the product list, and the middle is the article or picture content. For the product content page, some changes need to be made to the layout. It is still a two-column structure, but the left side is the subject content of the page, such as article information, and the right side is a list. The advantage of this is that the article can be discovered and indexed by search engines earlier. . If the list is on the left, it will affect the weight value of the single page. In addition, you need to add similar articles below or randomly call articles to increase the total number of inclusions.
Content update frequency
Generally, corporate websites have relatively little content, and the overall difficulty of optimizing them is relatively easy, but we cannot take it lightly when updating the website. It is not advisable to be too hasty or too fast in updating, but requires smoothness. If you update dozens or even hundreds of articles a day and then don't update them for a long time, this will also be detrimental to search engines. In addition, it is not advisable to use collection software or other pseudo-original tools. What is important is stability and sustainability.
Natural layout of external links
Corporate websites generally have their own products, so the construction of external links should be more targeted and relevant. It is a better way to find relevant forums or social directories to make external links. You can also use relevant information platforms, such as shops, which are one of the good choices. You can also choose to open a corporate blog, update some original content on the blog, and cultivate a Doing external links after a while, the effect is also very good.
Although it is not difficult to optimize a corporate website, it must not be taken lightly. If you do not complete some steps well, the search engine will also punish you, so even if it is a difficult word, you still have to be careful, and you can learn a lot in the process. Okay, that’s it for this article, contributed by Shenzhen Website Construction, URL: http://www.zijiren.net , please keep the link for reprinting, thank you!
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